▷ Current Roland Berger study shows in an international comparison: …

04.05.2021 – 12:32

Philip Morris GmbH

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- Eine von Philip Morris Deutschland in Auftrag gegebene Studie der Unternehmensberatung Roland Berger stellt gesundheitspolitisches Potential von risikoreduzierten Innovationen wie E-Zigaretten und Tabakerhitzern fest.
- Differenzierte Tabakregulierung könnte Umstieg von Raucher:innen auf innovative, risikoreduzierte Alternativen unterstützen, ohne diese gleichzeitig für Nichtraucher:innen und Jugendliche attraktiv zu machen.
- Gesundheitspolitisches Konzept von "Vorsorgeprinzip" sollte in der deutschen Regulierung konsequent zwischen konventionellen und risikoreduzierten Produkten unterscheiden. 

Differentiated tobacco regulation can induce smokers to switch to lower-risk alternatives to cigarettes without making these products attractive for non-smokers and young people, as the new study by the management consultancy Roland Berger shows. It is the fourth part of the study series “The Future of Tobacco Regulation”, which was commissioned by Philip Morris Germany. It examines different regulatory approaches to tobacco control policy in Germany, Great Britain, the USA and Australia with regard to their health policy opportunities and risks. The series of studies was carried out by Roland Berger in collaboration with the Institute for Political Evaluation (IPE).

Since the introduction of pollutant-reduced alternatives to cigarettes such as e-cigarettes and tobacco heaters, the regulatory handling of these products has been discussed. At the international level, there are a number of different regulatory approaches to lower-risk alternatives, ranging from a ban on use to strategic integration into tobacco control policy. However, a country comparison shows that the health policy potential of pollutant-reduced alternatives to cigarettes can be used without jeopardizing previous successes in tobacco control.

The study comes to the conclusion that a differentiated regulatory approach, as in Great Britain, promises the greatest success in health policy. This relies on the transformation of the market and consumer behavior. This encourages existing smokers to switch to risk-reduced innovations without making these products attractive for non-smokers and young people. With this approach there is also no evidence of higher risks than with the German concept of the “precautionary principle”, which still does not differentiate between conventional and low-emission products. In Germany, there is also a lower level of evidence-based education. The proportion of smokers who, contrary to scientific knowledge, consider e-cigarettes to be at least as harmful as conventional cigarettes is 64% in Germany, almost three times as high as in Great Britain. The proportion of users of e-cigarettes who also smoke cigarettes is around 86%, around twice as high as in Great Britain, which counteracts the potential of such products for risk reduction.

Prof. Dr. Ashok Kaul, Senior Partner at Roland Berger, adds: “The study shows that it is possible to strike a balance between the precautionary principle and the responsible use of technological innovations.“Anyone who wants to exploit more potential for consumer protection must develop the precautionary principle in Germany and the EU in a contemporary manner and put the use of disruptive technologies on a new assessment basis.

Maximilian Jell, Head of Regulatory Affairs & Reduced Risk Products at Philip Morris GmbH, states: “In Great Britain we observe a scientifically proven prevention policy that is inclusive and holistic. With a diversified package of measures that also sustainably reduces the risks of those people who did not quit smoking despite previous health policy efforts.”

For the current debate about the tobacco tax in Germany, Maximilian Jell would also like to see such cross-departmental cooperation: “Instead of treating low-pollutant products in the same way as conventional cigarettes, as planned by the Federal Ministry of Finance, the legislature should keep an eye on the goal of tobacco control in all areas, namely lowering the risk associated with smoking. That is why we need one based on risk Differentiated tobacco tax: A tax based on risk would create a steering effect that would finally induce people to quit smoking who have not been successfully achieved by preventive measures so far. “

About the study series “The future of tobacco regulation in Germany”

The series of studies, which has been carried out by Roland Berger and the Institute for Political Evaluation (IPE) since 2016 and on behalf of Philip Morris, shows ways in which innovation-oriented tobacco regulation can be achieved. In the fourth part of the study series, different regulatory approaches in Germany, Great Britain, Australia and the USA are compared using the example of risk-reduced innovations.

Further information on the study is available from the following link: The future of tobacco regulation in Germany | Philip Morris GmbH

About Philip Morris International Inc. (PMI)

PMI is a leading international tobacco company operating outside of the United States.

About Philip Morris GmbH

Philip Morris GmbH, founded in Germany in 1970, is a Philip Morris International Inc. (PMI) company. With a market share of 39 percent in 2020, the company has been the market leader in the German cigarette market since 1987.

Press contact:

Philip Morris GmbH
Press office
Tel.: +49 89 7247 2275
E-Mail: Presse.PMG@pmi.com

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