It appears that Activision Blizzard is preparing to take another step into the mobile gaming space.
During the weekends, Gamasutra reported that the president of Blizzard reported that Gamasutra and COO, Daniel Alegre, spoke about enabling the company’s franchises on the “billions of mobile devices currently available.” The president went on to say “this is by far our biggest opportunity and we ‘invest significantly to capitalize on it,” and there is interest in bringing “all of our franchises to mobile devices over time.”
It’s easy to see why Activision Blizzard wants to make more noise in the world of mobile games. The company launched Call of Duty: Mobile By the end of 2019, and according to Robert Kostich, president of Activision, the free title has exceeded 300 million downloads worldwide. Call of Duty: Mobile’s one-year celebration was the strongest week in terms of gross bookings since its launch.
Kostich describes China as a strong potential market for mobile expansion, where Call of Duty: Mobile has been approved and is now in “final testing.” But it’s not just China that Activision Blizzard is looking for, as Kostich reveals that “Mexico and Brazil are the top five markets for us in terms of facilities and revenue.”
Remember that Activision Blizzard has signed an agreement with acquired developer King in 2016 . Developer Candy Crush is well known in mobile games, and the developer’s games lead 271 million users worldwide in the second quarter of 2020 , a combined figure from Candy Crush, Bubble Witch Saga, and Farmville Saga.
Earlier this year in September, the Activision is rumored to be preparing to bring Call of Duty: Warzone to mobile devices A job posting seemed to reveal the project, and this could be Activision’s next big deal for mobile devices.
If you’re an avid Call of Duty: Mobile gamer, or looking to get started in the game for the first time, check out our guide to Call of Duty: the best mobile weapons .
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