Apple today released a new report “A Day in the Life of Your Data” with updated details on its efforts to preserve user privacy. The new report focuses on behind-the-scenes technology Apple uses to manage the impact of targeted advertising on user privacy. This comes before the release of App Tracking Transparency this spring.
This is the second version of Apple’s “A Day in the Life of Your Data” report. As we detailed in January, the purpose of this is to help users “better understand how third-party companies track their information on applications and websites.” It also focuses on the ways Apple works to make tracking more transparent and give users more control.
The new version of “A day in the life of your data” builds on Apple’s goal with new details on “A day in the life of an ad.” Here, Apple details how targeted advertising works, including ad auctions and ad attributions.
“Because the ad auction process occurs in a fraction of a second, both buyers and sellers collect, exchange and use personal data to bid for space and display ads,” explains Apple. Ad attribution, on the other hand, is when advertisers track behavior after a user views an ad, to measure the performance of that ad.
Apple explains, however, that advertisers can “manage the impact of their ad campaigns on groups without tracking users.” Promote two of your own efforts to support privacy-preserving advertising.
SKAdNetwork: It allows advertisers to know how many times an app was installed after the ads were viewed, so that advertisers can measure the impact of their ad campaign. But this information is designed to not share any user or device-level data, so advertisers don’t track users.
Measurement of private clicks for apps on iOS and iPadOS 14.5 allows advertisers to measure the impact of ads that take users to a website while minimizing data collection through on-device processing. After a user clicks on a product ad in an app, the web browser itself, by measuring private clicks, can provide advertisers with information that a user clicked on their ad and that it led to a a certain result on your website, such as a visit or a purchase, without giving them information about who specifically clicked on the ad.
Meanwhile, App Tracking Transparency is expected to launch as part of iOS 14.5 sometime this spring, but Apple has yet to provide a firm release date. App tracking transparency will require apps to ask for permission before tracking users across apps and websites.
You can find the full “A Day in the Life of Your Data” report on Apple’s website here.
FTC: We use income generating automobile affiliate links. Plus.
See. on YouTube for more news from Apple: