Apple executives talk about the arrival of the M1 chip and what it means for Mac

As part of the company’s campaign to discuss the new M1 processor, Craig Federighi, Apple’s senior vice president of software engineering, Greg Joswiak, Apple’s senior vice president of Worldwide Marketing, and Johny Srouji, Apple’s senior vice president of hardware technologies Apple sat down virtually with Ars Technica for an interview.

When asked why Apple was switching to its own silicon for the Mac and why now was the right time, Federighi spoke about how important the Mac has always been to the company and the people who use it.

Mac is the soul of Apple. I mean, the Mac is what led many of us to computing. And the Mac is what brought many of us to Apple. And the Mac is still the tool we all use to do our jobs, to do everything we do here at Apple. So having the opportunity … to apply everything we’ve learned to the systems that are at the core of how we live our lives is obviously a long-term ambition and kind of a dream come true.

While some thought that Apple’s transition to Apple’s silicon may have been the result of Intel’s lackluster performance in recent history, Greg Joswiak says the M1 chip and its future family was more of an internal ambition.

“This is about what we could do, right? Not what no one else could or could not do… Every company has an agenda… The software company wants hardware companies to do this. Hardware companies wish the operating system the company would do this, but they have competing agendas. And that is not the case here. We had an agenda. “

Srouji says that he and Federighi actually work very closely from the start of something like the M1 chip.

“During pre-silicon, when we even designed the architecture or defined the features… Craig and I sat in the same room and said, ‘Okay, this is what we want to design. Here are the things that matter. ‘ “

The interview is extensive and covers the new unified memory architecture and how Apple sees iPhone and iPad applications coming to the Mac. You can read the full interview on Ars Technica.

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