Apple or Microsoft? A survey revealed which notebooks are preferred

So much Apple What Microsoft They are two giants of technology and both offer excellent products on a technical level. Yet many wonder which is better. According to a recent survey, the brand founded by Steve Jobs it is imposed by the emotional commitment it obtains from users.

Who was in charge of reaching this conclusion? The Brand Keys consultant, which year after year is in charge of preparing the customer loyalty index.

Apple and Microsoft: What Does the Brand Keys Survey Say?

As stated by Clarín, the research methodology used Brand Keys is based on the combination of elements emotional and rational, and analyzes variables such as loyalty in purchasing behaviors and the compromise attitudes regarding the use of the products.

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