Apple will now allow anyone to log in podcasts de Apple Podcasts on the web. This means you’ll be able to watch more Apple podcasts online, and Apple is preparing to compete with other podcast players for coveted embed recognition.
Anyone can embed a podcast from Apple Podcasts.
To do this, find the podcasts you want in the Apple website Podcasts, and then click the episode you want to embed.
From there, click the upload icon on the right and select the code icon.
Then you will have the embed code saved, which you can paste wherever you want the podcast to appear.
While this feature doesn’t seem like a massive change, it could give Apple more public visibility.
Becoming the default built-in player on websites is a decent way to get players and could help Apple stay ahead of the game. Spotify in terms of gaining listeners on your platform.
The more people stream from Apple and the less they have to think about where to stream, the better for Apple.