Apple has started to reject on its official platform App Store to applications that charge “irrationally high prices”, after a platform developer denounced the presence of apps for iOS with dishonest practices that cheat millions of dollars a year from users.
The US company has sent rejection messages to several app developers warning that the stipulated prices “do not reflect the value of the functions and content offered to the user,” as the portal collects. 9to5Mac.
Apple urges rejected applications to modify their prices according to their service and reapply for admission to be readmitted to the App Store, although it warns that their second review could take longer.
These rejections, which would have been taking place since October 2020 according to forum users – and which in some cases have occurred by mistake, according to the aforementioned media – are supported by section 3 of the App Store application review policies that explicitly prohibits apps considered scams.
The platform’s policies state that it “will not distribute applications or purchases within the app that are obvious scams”, and states that “it will reject expensive applications that try to deceive users with irrationally high prices.”
Controversy over abusive prices
The enforcement of these policies takes place after this month, an iOS developer, Kosta Eleftheriou, reported that Apple’s app store had an integrity problem.
According to Eleftheriou, the App Store It accommodates various applications, including Star Gazer + and Live Wallpaper Maker – Live4K, which scam users millions of dollars each year by manipulating valuations and charging dishonest prices of up to $ 260 a year.
Currently, both Live Wallpaper Maker – Live4K and Star Gazer + are still present on Apple’s official ‘software’ platform.