If there is something that Apple must admit is that the competition has managed to fight, with better cameras, software and hardware, the company has had to face Samsung, Huawei and Xiaomi who have managed to take away many of their most loyal fans.
But with 5G technology and the new iPhone 12, Apple returned to the ring to fight, and for the first time in four years, managed to position itself as the best-selling brand of smartphones in the world in the last quarter of 2020. Samsung would have occupied this position since 2016. However, it is important to clarify that the leader in sales so far this year is still the South Korean brand with 253 million devices sold, compared to 200 million for the apple brand.
The iPhone 12 sold 80 million units since its launch in 2020. Samsung sold 60 million in the last quarter of the year; While Huawei had a 41% drop in this period, mainly affected by the Trump administration’s blockade and ranked fifth among the best-selling cell phones; It is the first time since 2013 that the brand is not in the top 5. This time it was surpassed by Xiaomi and Oppo, Chinese brands, reports the Financial Times portal.
As for global sales, the market saw a 12.5% drop in 2020 in the last quarter, according to the firm Gartner Inc. 20% of the market was Apple, 14.6% Samsung. The pandemic was the main cause of them registering fewer sales, at the beginning of the year factories in China were closed. Apple and Xiaomi were the only brands that registered growth with 3.3% and 15.7%, respectively, reports the Forbes portal.