The American television network CBS has surprised us after dinner with an interesting fact: Apple is going to present something tomorrow and it will not be a product. This has been verified by the presenter of the CBS This Morning talk show, Gayle King, who has revealed a fragment of an interview with Tim Cook. Be “a great announcement” and it will be “better and bigger“than a product.
The presenter herself has admitted that the interview with Tim Cook had been done by “other motives“, but due to the rabid news of the attack on the Capitol by pro-Trump supporters, a fragment has been advanced in which the CEO of Apple spoke about the matter. The central theme of the interview, which will be broadcast in full tomorrow, is another.
The stakes around COVID-19 vaccines
What can that novelty be? We know that it is not a product, but that it is “better” and “greater” than a product according to King. At Applesfera we have considered several possibilities, such as for example the announcement of a large investment related to the pandemic. Maybe Apple will help with the purchase of vaccines, or go even further as proposes Neil Cybart on Twitter:
An “Apple Stores as vaccination sites” announcement makes sense to me.
1) King did the interview at an Apple Store.
2) Vaccines are certainly more important than new products.
3) Apple has been very aggressive in trying to help where it can regarding battling the pandemic.
— Neil Cybart (@neilcybart) January 12, 2021
We can also be before the announcement of a change in the company at the management level, or maybe the official confirmation of some big Apple acquisition. For our part, we bet more on something related to the pandemic and vaccines, but the unknown will remain there until CBS confirms the news tomorrow.