Before the pandemic, Benidorm (Alicante) annually received nearly five million tourists, of which 42% came from the United Kingdom, however, surveys suggest that it is taking place a change in trend in favor of other destinations.
The newspaper Express He has asked his readers about travel intentions in a future that will be marked by the post-pandemic and by Brexit, which became effective on January 1, 2021.
82% of those who responded stated that they “do not want” to travel to Benidorm in the future, however, they affirm that they want to explore other regions of Spain. The reasons for not wanting to visit the Alicante city are varied: they are classified by the destination as a “landfill”, those who feel uncomfortable with the hostile attitude of the EU and its citizens towards Brexit and those who express their interest in discovering other destinations outside of Europe or interest in other areas of Spain that offer a “friendlier” travel experience such as Jerez de la Frontera (Cádiz) or the island of Tenerife.
Also other competing destinations will be favored, as is the case of Portugal that is gaining more and more popularity, along with Croatia.
Others, however, remain faithful to Benidorm and highlight the beauty of its old town that allows visitors to immerse themselves in Spanish culture.