Beyoncé’s Ultraboost adidas are like them: strong, cool and born to be successful

Beyoncé x adidas: The new pieces of the collaboration

It is the next chapter in the rather successful collaboration between pop star Beyoncé and sporting goods manufacturer adidas: Queen B has just released three new pieces of the collaboration on the brand’s website: adidas Ultraboost, Forum Mid and Supersleek.

© adidas

The sole is made of Continental rubber. The upper is black Primeknit, and the Boost midsole is black too. (Read here: The new Gucci loafer is winterized)

© adidas

adidas x Beyoncé

Although there is little else to comment on at a glance, the shoes are full of detail. There is an embroidered Ivy Park logo (Beyoncé’s brand) made of suede on the back of the shoe. The same symbol is repeated on a rope pendant hanging from the heel. The final detail is thanks to the laces that offer unconventional lacing. (Read here: These Air Jordans lace up by themselves)

© adidas

adidas x Beyoncé

Beyoncés Ultraboost in Black/Hi-Res Yellow is now available on the adidas website at a price of 195 euros. But be careful, because given the success of the Queen’s products and their short shelf life on the platform, it is quite possible that we won’t have them there by the weekend.

The item Beyoncé’s adidas Ultraboost are just like her: strong, cool and born to succeed The original was published on revistagq.com.

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