The people behind Britain's first fully compostable crispy pack say that consumers need to push big companies towards greener packaging.
Sean Mason and Mark Green launched Two Farmers last year. Their chips are made on the same farm where the potatoes are grown near Ross-on-Wye in Herefordshire.
Their crunchy packets are made of cellulose film, which is extracted from eucalyptus. They decompose within 26 weeks in a home compost container.
The composting of our packages is so easy. Just follow these simple steps …
1. Put a crispy package in the compost bin
2. Add your food and garden waste
3. Wait 26 weeks
4th Ta-dah! Your compost is ready to use
And do not forget to share photos of your trip! pic.twitter.com/70lim3AYVR
– Two farmers chips (@TwoFarmersHfd) September 16, 2019
Two farmers produce 7,500 packages a day and supply the local farm shops and pubs.
Making each bag costs about 11 pence more than making a standard fresh pack, which means it can be difficult to convince stores to keep them in stock.
Mr Mason said that they are trying to offset part of the deficit but are still being rejected by retailers they turn to.
"I think it's just price," he says.
"They love what we do, we send samples to them, they love the flavors, they love the texture of the chips, they love the package, they love the story about us and then they come back to us and say 'Indeed we buy so many chips and pay 6 pence less. "
According to Green, costs are the main reason why large companies do not use fully compostable packaging.
"It's the consumers who need it," he says.
"They have to go to their local shop or to their deli or wherever they buy their chips and demand that packaging or require their business to stock them."
Another small company offering eco-friendly packaging is Delphis Eco, which manufactures cleaning products.
Founder and CEO Mark Jankovich told Sky News: "Everything we do is to be as sustainable as possible.
"What flows into the bottle is environmentally friendly, the label is eco-friendly – we use vegetable ink to keep water out of the process, and the next thing we had to think about was obviously the plastic and the packaging, so we have a lot done from work there too.
"I believe we are the only company in the United Kingdom whose packaging is 100% recycled plastic."
With small businesses demonstrating that it is possible to deviate from disposable plastic packaging, why have larger companies not done the same?
British crisp maker Walkers, which sold 15 million packs of chips last year, is currently investigating "all options" in terms of packaging and recycling.
A spokesperson said, "Currently in the UK, we are focusing on the development of recyclable, crusty packaging that will be accepted as part of kerbside collection and on-the-go wastebaskets.
"We believe that in the long term, this is the most sustainable option for the UK as it allows the reuse of material instead of relying on disposable materials, and in the meantime, we have the Walkers recycling system, which collects and reuses used packaging Plastic in a different way. "
According to Coca-Cola, the amount of recycled material in plastic bottles will double from 25% to 50% by March next year.
Coca-Cola's Julian Hunt told Sky News: "I think we welcome the innovation that is currently happening in the packaging food and beverage market.
"We know that this is a problem for consumers, and companies of all sizes are responding to this challenge."
Sky's Ocean Rescue campaign encourages people to reduce their disposable plastics. For more information on the campaign and how to get involved, visit www.skyoceanrescue.com