BMW is once again the world’s best-selling premium brand

The BMW Group announced the commercialization of 2,324,809 units worldwide in 2020 of its BMW, MINI and Rolls-Royce brands, which represents a drop of 8.4% compared to 2019 sales. With these, the German brand indicates which is once again the most successful premium builder in the world.

Thanks to a very dynamic last quarter, where it delivered 689 thousand units for a rise of 3.2%, BMW was able to overcome a very contracted first half due to the effects of the pandemic. “We responded to the effects of the coronavirus pandemic with great agility in sales and production. And as a result we ended the year again as the world’s leading premium brand, “says Pieter Nota, Director of Sales and Member of the Board of Management of BMW AG.

Regarding brands, BMW reached 2,028,659 units (-7.2%) worldwide. The firm indicates that the performance of its high-end models (Series 7 and 8 and X7) was spectacular, with 115 thousand units and an increase of 12.4%. MINI, meanwhile, sold 292,394 units (-15.8%), with a strong growth of 20% for the John Cooper Works models. Of the three brands, Rolls-Royce was the worst hit in 2020 with a 26.4% drop to 3,756 units sold.

The performance of the brand’s ecological models was also very good, with 192,646 electrified units between BMW and MINI, a growth of 31.8% compared to 2019. Sales of 100% electric models grew 13% and plug-in hybrids another 40%, and in Europe alone these models (BMW and MINI) accounted for 40% of the group’s sales. BMW indicates that the electrified range has 13 models to date and that by 2023 the plan is to double this number to 25 models, half of them fully electric.

Also good was the dynamics of the M models, with 2020 being its most successful year in history with 144.2018 units sold. And the BMW Motorrad motorcycle division was not far behind, delivering 169,272 units in 2020, the second-highest in its history.

By regions, China remains the main market in the world for the group with 777 thousand units and a growth of 7.4%, followed by Europe with 912 thousand (-16%) and the United States with 307 thousand units (-18% ).


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