The Boohoo fashion website became the first British general retailer to ban the use of wool in its products – but this decision provoked negative reactions.
The online store, which also owns PrettyLittleThing and Nasty Gal, said in a statement that she "would not knowingly obtain wool products" from here until the fall.
This initiative was applauded by the People's Animal Rights Organization for the Ethical Treatment of Animals (Peta), which recently released images of abuse in 99 shearing sheds around the world.
He described the "systematic" and "horrible" animal abuse in sheep shearing facilities and claims that the industry also has an impact on the environment.
The director of the organization, Elisa Allen, said that she expected more retailers and designers to follow Boohoo to ban wool products.
However, others claimed that the move was a publicity stunt, an analysis of The Telegraph suggesting that the retailer is not currently selling any item containing wool.
In 2018, the House of Commons Environmental Audit Committee found that Boohoo was one of the least engaged retailers in sustainable development.
The company was criticized for selling dresses for only £ 5 while the minimum wage was £ 7.83.
Gareth Wyn Jones, a sheep farmer, told Sky News that he was "absolutely disgusted" by Boohoo's decision to ban wool and that it is important that the health of his sheep be shorn.
He said animals are vulnerable to maggots that can eat them alive if they are not regularly mown.
He added that he had personally "not seen any evidence" of animal cruelty in shearing sheds.
Peta says that sheep are raised selectively to produce excessively thick and heavy coats, causing them to overheat and fly.
Humane Society International also praised Boohoo's gesture.
Executive Director Claire Bass said, "Undercover surveys, including here in the UK, have shown that shearers abuse sheep by kicking, punching, throwing and buffering them. .
"The speed of the wool production line can mean that these soft animals are treated as mere production units, with little respect for their well-being.
"And when they no longer need their wool, they are sent to slaughterhouses and sometimes transported alive to be slaughtered in other countries, during grueling journeys that can last weeks before being killed.
The ban on wool made by Boohoo follows Victoria Beckham's confirmation that she will no longer use exotic animal skins in her fashion collections.