According to the Brazilian website UOL, the bidding for the transmission rights for Brazil of the most important interclub soccer tournament in Europe, the Champions League, was opened. And the Team agency, which represents the interests of UEFA (Union of European Football Federations), has already invited the audiovisual media groups Disney, Turner, Globo and SBT to participate.
Currently, in Brazil, Turner has the license for Pay TV (broadcast by TNT and Space) and for paid streaming (EI Plus) and, together with the social network Facebook, it also has to broadcast for free (they have been doing it through from the page that Turner’s sports brand, Esporte Interativo, has on Facebook). The contracts expire in mid-2021.
Like the last contests, this new tender is for three seasons (2021/2022, 2022/2023 and 2023/2024) and the Pay TV, paid streaming and open broadcast packages will also be put on sale there.
Thus, Disney and Globo are presented with the opportunity to recover the broadcasts of the Champions League in Brazil, a tournament that both were able to broadcast for many years in that country; the first through its network of Pay TV channels and the second through its Open TV signal. Disney lost the rights in 2015 and Globo in 2018.
For its part, with the purchase of the television rights for the Copa Libertadores, the TV Abierta station SBT has once again made a strong investment in sports programming; and the Champions League could complement his portfolio very well.
UOL said that interested parties will be able to make their offers until mid-February, so that UEFA can define a winner in March.