Brewdog first launched beer flights, but now also an airline participates in the action with craft beer in 2019.
Budget provider Icelandair has just made a brand new light beer called Snæbjört (snie-bioert), after "the glow of Icelandic snow".
Brewed by the ultra-modern Boyne Brewhouse in Ireland, with American hop Azacca, Mosaic and El Dorado and American Ale yeast, the new drink has a hoppy and fruity flavor, including pineapple, mango and passion fruit.
The pale ale also has some subtle winks to the home of the airline of Iceland. For example, the drink contains an alcohol percentage of 5%, an appropriate tribute when you consider that this is the average temperature in Iceland.
But if you hope to taste the new pale ale, it is unfortunately not served in your local pub or the nearest brewery.
This is because Snæbjört is only served to passengers on board Icelandair flights or for those who use the newly opened Icelandair lounge at Keflavik International Airport.
It is not the airline's first outing in the world of traditional beer.
Previously, the courier offered passengers their own 737 Max IPA as an alternative in-flight beer, which says it was popular.
However, advancing the new Snæbjört pale ale will replace the 737 Max IPA on the drinks menu.
Kristján Jóhannesson, head of Inflight Catering at Icelandair, said: "We want to give an exciting twist to our passengers on board our experience.
"We are constantly looking for innovative ways to improve our passenger experience and by brewing limited edition seasonal pale ales such as the Snæbjört, passengers can understand the culture of Iceland through a sip of their drink."
Icelandair offers a number of flights to Europe from the UK, including Glasgow, London and Manchester, with a stopover in Iceland.