CUDDLY toy store Build-A-Bear has announced that its Pay Your Age event will be back for 2019, but this time there are new rules.

Hundreds of people stopped for hours in shopping malls last summer after the store announced it would offer bears at the same price as your child is old.

But this year they are doing something different.

From now on, members of the Build-A-Bear Bonus Club Reward Program who create a birthday profile in their online account can join the Count Your Candles Raffle and pay for their age-limited ticket.

More than 200,000 members around the world are expected to receive a Pay Your Age ticket.

With their ticket, shoppers can visit a Build A Bear workshop during one of two redemption periods June 24-28 and present a furry friend per child. A maximum of two furry friends are allowed per ticket.

In addition, ten guests will win the grand prize of the Count Your Candles raffle for a birthday party, which they can use for up to £ 200 anytime over the next twelve months.

Those who are not yet Bonus Club members can sign up for the program and fill out a birthday profile to enter the Count Your Candles raffle and use the Pay Your Age Limited ticket offer.

Sharon Price John, President and Chief Executive Officer of Build-A-Bear Workshop, said, "At Build-A-Bear Workshop, we love parties and want to help parents create special birthday moments with their kids.

"Our Count Your Candles birthday program was designed to give children the opportunity to celebrate their best day as part of the Build A Bear workshop.

"We look forward to expanding this popular program and launching it with a new raffle and limited ticket offer, giving Bonus Club members the opportunity to participate in a five-day event with Pay Your Age Ticket."

As part of the store's year-round birthday party, shoppers under the age of 14 visiting shops with a Build A Bear bonus club member in the month of their birthday can count their candles and pay their ages for Build-A – Bear Workshop's Birthday Treat Bear worth £ 14.

How can I pay my child's age for a Build-A-Bear?

  1. Adults, parents, and guardians are required to sign in to their online bonus club account and complete the birthday profile details.
  2. Once the profile is complete, members will be invited to participate in the raffle to win a birthday party.
  3. Participants can also join to receive a limited Pay Your Age ticket offer for a new furry friend
  4. The person (s) wishing to pay their age must be present at the time of purchase
  5. Winners will be notified by June 21st and assigned to one of two withdrawal deadlines between June 24th and 28th.

What if I am not a member?

Non-members can join the Bonus Club and complete their birthday profile to enter the raffle and qualify for the Limited Ticket Offer event.

You can learn more or sign up for this offer by clicking here