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Wednesday, July 15, 2020

Cadbury urges customers to stop keeping chocolate in the fridge for a good reason

Cadbury has finally revealed if you should keep its iconic products in the closet or refrigerator.

The Birmingham-based chocolate giant is famous for its chocolate bars, from its iconic Dairy products to Twirls, Wispas and Crunchies.

The company, which has been part of our lives for decades, is based in nearby Bournville and is responsible for everything from Curly Wurlies to Milk Tray boxes.

But when you get your hands on a Cadbury product, where should you keep it?

Some people like their chocolate to have a good dose, which means refrigeration is the key.

But some don’t want their sweet pastries to be frozen – so of course they will choose to keep it housed in a closet, away from sunlight, for a smoother and more melting consistency.

What is right? Is it a case of horses for courses and a case of personal preference?


Video upload

Video not available

Well, not really.

See, Cadbury used his Twitter account to confirm if his punters should keep bars in a refrigerator or closet.

And the answer has left many people on social media surprised.

In response to a fan question, Cadbury’s Twitter account in Australia sent an answer.

He writes: “Chocolate should always be stored in a slightly cool, dry and dark place such as a cupboard or pantry at temperatures below 21 ° C to ensure that quality is not compromised.”

Well, here it is. Who knew?

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