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The prince’s charitable association launched a collection on Thursday that combines luxury with sustainable development. The heir to the British throne, a pugnacious defender of ecology, called it “impressive”.
The 18-piece collection, 10 for women and eight for men, was launched by The Prince Foundation, in association with the online fashion sales site Yoox Net-A-Porter.
The pieces were created by six Italian students from the Politecnico di Milano and manufactured by six graduates in traditional artisan techniques in Scotland.
For Prince Charles, they are garments that allow “rediscovering the importance that nature plays and knowing the origin of natural materials.”
“It’s crazy that factory and strip point of view,” he said, referring to short-lived, cheap fashion.
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Prince Charles told Vogue a few months ago that he “hates throwing things away” and that he preferred to “fix his clothes” rather than throw them in the trash.
Each piece in the collection “has a number that goes back to the history of the product: its materials, the artisans who made it and the recommendations for washing and conservation, which allows people to keep that piece for years,” said a statement. posted on the Yoox Net-A-Porter website.
Last year, the crown prince gave the nettles from his country residence, Highgrove House, to a couple of environmental creators who transformed them into clothing and presented them at a parade in September 2019.
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This time, the collection is inspired by the work of Leonardo da Vinci, uses cashmere and wool from Scotland and Italian organic silk.
The profits obtained will go to the foundation of the prince, specifically to support training programs aimed at preserving artisan textile traditions.