EA, Activision-Blizzard and Take-Two Receive $ 4 Billion Saudi Investment

It goes without saying that Electronic Arts (EA), Activision-Blizzard, and Take-Two are among the world’s video game giants. With flagship franchises and generating a great deal of regular revenue, these three companies have made their licenses “bankable.” Examples include FIFA for EA, Call of Duty for Activision Blizzard and GTA V for Take-Two. The latter still sells like hot cakes , with 20 million units sold in 2020, and a total of 140 million since its launch. Therefore, the prince decided to invest in solid stocks in the video game sector.

An online event for GTA V, now the second best selling video game of all time after Minecraft. Credit: Rockstar Games / Take-Two.

The information comes from the Qatari media Al Jazeera. Saudi prince Mohammed bin Salman Al Saoud has bought several million shares in various video game companies. -We include EA, Activision-Blizzard and Take -Dos, parent company of Rockstar Games. The prince has also invested in the Japanese company SNK, with the intention of becoming the future majority shareholder. The shares have been obtained. Through the MiSK foundation, a non-profit organization one of whose objectives is to promote creativity among young Saudis, in particular.

EA, Activision-Blizzard, Take-Two: publishers who know how to monetize their licenses

These publishers certainly represent good financial investments. On the one hand, because they have a certain age in the video game sector, but also because they know how to implement very effective economic models in their licenses. In fact, licenses like Fifa, Call of Duty or GTA are very profitable, on the one hand because they sell a lot, but also thanks to their economic exploitation model “loot boxes” or microtransactions .

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Actually, Activision-Blizzard is at its highest share value since 1984 . In particular, thanks to a 2020 record year due to Callof Duty Black Ops Cold War and the Modern Warfare remastering, not to mention Call of Duty Warzone, which is a hit. Call of Duty Mobile also participated in the party at Activision-Blizzard, adding the icing to a well-covered cake. EA and Take-Two are not left out, one with flagship licenses like FIFA and Battlefield, the other with NBA 2K and GTA V, among others. GTA V recently became the second best-selling game of all time behind Minecraft.

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Source: screenrant.com

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