With the arrival of Disney +, the video-on-demand platform of the company that revolutionized cinema with the first animated feature films, this new stage of audiovisual experiences for viewers reaches its climax. Netflix, the most successful of the platforms here in Colombia, has about 193 million subscribers in the world. Amazon’s Primevideo, which has managed to compete with a slightly lower price, has reached the figure of 150 million users from hemisphere to hemisphere. Disney + reached more than 73 million subscribers around the planet before its landing, last Tuesday, in a Latin America that has been faithful to its stories.
This revolution in the experience of approaching films, documentaries and series had already finished consolidating during the long months of the pandemic: in the first half of this 2020, for example, Net-flix reached 25 million customers new in the world, and only in Colombia, according to a study signed by Sherlock Communications, 43 percent of respondents acknowledged having assumed online broadcasts as a form of entertainment. The arrival of Disney +, which brings together the productions of Walt Disney, Pixar, Star Wars, Marvel, Fox and National Geographic, forces both the television industry and the film industry to keep rethinking.
A few weeks ago, Steven Spielberg and George Lucas, the filmmakers who catapulted the attendance figures, predicted a post-pandemic world in which – before the triumph of platforms – cinemas will gradually become an experience for families like amusement parks . Perhaps they have predicted it to conjure it up: to call for resistance and to preserve the habit of meeting in the darkness of the theater. And yet, everything seems to indicate that we are witnessing a new and inevitable transformation in the way we deal with audiovisual stories.