everything that has been discussed in the meeting

Today has taken place the Apple Annual Shareholders Meeting, which like last year’s keynotes has had to be remote and online instead of in person. But that hasn’t stopped Tim Cook, the company’s CEO, have commented some interesting points about what happened with Apple so far and the future that awaits us.

“Great things await us for the future of computing”

Cook has been clear: “iPhone has an exciting future” Y “great things await us for the future of computing“. Clear mentions of the next generation of iPhones (iPhone 12s or iPhone 13, bets are accepted by the name) and the future Apple Silicon chips that will carry the Macs that are presented from now on. “There has never been a set of products with such a high degree of future potential“, he assures.

AirPods Max have also been mentioned, with Tim Cook stating that they are “extremely popular” both among the press reviews and with the users themselves who are lucky enough to have obtained one of the first units available.

“There’s nothing like working face to face,” says Tim Cook, hoping to get back to full activity at Apple Park.

Naturally, the pandemic has been one of the central points of the meeting. Cook has praised the resilience and determination of employees during the crisis, having to find efficient ways to work from home and adapting to circumstances. Still, the Apple CEO has made it clear that “there’s nothing like working face to face“With colleagues. Apple Park is not expected to be fully booked again for a few months.

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Now the short-term goal is ensure and promote a more equitable recovery of society and communities. That also has an impact on the company’s environmental efforts, with Cook reaffirming its goal of making its entire supply chain carbon neutral by 2030.

Privacy has been another of the central themes of the meeting, after all the fuss created with the privacy labels of the App Store and the legal battles of Epic Games, Spotify and Facebook. Cook believes that gestures like these are what will move the entire industry forward to better protect user data, showing that no step backwards will be taken.

Finally, the usual clue about nearly a hundred acquisitions Apple has made in the last six years. “We’re not afraid to look at potential acquisitions of any size, but the focus is on small, innovative companies that complement our products and help us push them forward.“.

At the moment this 2021 looks good, “no challenges“and with a fairly linear product agenda in a market that will tend to recover thanks to the vaccines that will be distributed throughout the world. If you are an Apple shareholder, they are trustworthy words for the long term.

Image | Jason Leung and Unsplash

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