There is a moment when you first look at the new Ineos Grenadier 4×4, which feels very similar to that of Miss Euphemia Barney when you compare it to the Omshafu in the William William 1923 story by Richmal Crompton, William The Showman.
You know it’s a white mouse, you know it’s a Land Rover Defender, but you and you both know you’ve been told something else. So, do you trust your eyes, or what do William Brown / Mark Tennant (commercial director of Ineos) say?
Welcome to Ineos Omshafu, sorry Grenadier, a tough and tough 4×4 named after a pub in Belgravia, which in turn takes its name from a soldier beaten to death after betraying the cards. Are we in the hands of a master card or a sneaky schoolboy here?
More than a billion euros of Jim Ratcliffe’s money went to the Grenadier and the president and CEO of the chemical group Ineos is not a fool at all. He was apparently convinced of the idea of financing a brand new 4×4 workhorse while sitting in the Grenadier pub in 2017.
On sale in early 2022, the Grenadier will surely be tough. Its separate ladder chassis and full leaf axles mean it comes from the same (old) school as the original Land Rover Defender, Nissan Patrol, Mitsubishi Shogun and Toyota Land Cruiser 4x4s.