Coinciding with the premiere of the second season of the series, the creator of For All Mankind, Ron Moore, has given an interview to the Hollywood Reporter in which, among other things, he has commented on the experience of working for Apple. An experience that, apparently, pleases both the cast and crew behind the series and the Apple workers in Cupertino.
A story that tells the evolution of the space race and the technology that made it possible
The second season of For All Mankind moves almost 10 years forward on the timeline. A change that replaces the young leads of season one with noticeably older versions. A change that, according to Moore, he had long wanted to tell in a story:
From the beginning, I was drawn to doing it as a generational story. To see the space program expand and become real, it had to take place over decades. I found it interesting to follow a group of characters, watch some of them grow up, watch others grow old and die and do it as a generational story.
In fact, this evolution is one of the few questions that Apple had about the development of the series. Moore comments that “[En Apple] They were interested in knowing how we represented the technology, how fast the technology was going to evolve in the series. “
Apple’s interest in the representation of technology in the series and personal interest on the part of Tim Cook during his visit to the set.
The series creator worked for a decade on Sony TV, an experience he shared with Jamie Erlicht and Zack Van Amburg who are now also part of Apple TV +. Thanks to this, the transition to work for a technology-focused company was easy.
The working relationship was already established, and there was also a good group of people, besides Zack and Jamie, who wanted to move from Sony to Apple. There was a certain familiarity to how things are done. That said, then all those people were adjusting to a completely different corporate environment. It’s a tech company that is getting into entertainment and had growing pains to understand.
When I started working with Apple, I’m not used to people saying things like, “Well, Cupertino hasn’t had a say on that.” The first year there were growing pains inherent to any company that sets out to do something for the first time, but the fact that I knew a lot of the people in the Apple TV + division really helped.
A series that “appeals [en Apple] to something that affected them emotionally and personally “beyond business.
In the interview Moore explains that Tim Cook himself visited the set and got excited about all the controls.
Tim Cook came on set and sat at the Mission Control consoles and had fun. He got lost on the consoles, the keyboards: “Oh yeah, I remember this kind of CRT.”
In parallel, Moore also visited the team at Apple Park on several occasions. Something that, according to the creator of the series, made him see how Apple appreciates the production.
I went to Cupertino for various things and they always welcomed me [calurosamente]: “For All Mankind, I love that show! I was a huge fan of the space program.” I was walking through the corridors and you only saw photos of astronauts and space and it was clear that there is a great affection and love within the world of technology for the space program and for NASA. We were doing something that not only interested them from a business point of view, but also appealed to something that affected them emotionally and personally.
It’s clear that Apple seems to have adapted quickly and well to show business. Many of the flagship series on Apple TV + have confirmed second and third seasons and are attracting public interest.