It is the result of three years of work, at least some of which have probably taken place in a £ 25,000 shepherd's hut.

The much anticipated release of For the Record next week, David Cameron's 752-page book, openly reporting on his time in politics, is expected to be the moment when a man faces the biggest postwar crisis in Britain is accused of making a concerted bid to control his corrupted heritage.

There is a lot at stake for everyone involved. "A Car Accident" was the view of a leading publisher with a rival to HarperCollins who acquired the rights to a reported purchase price of £ 800,000, which was described as "hotly contested" in October 2016. Despite his defeat in the referendum, Cameron's stock remained relatively high, though the number dipped compared to Tony Blair's £ 4.6 million earned on his book.

Given that Britain is enmeshed in the Brexit-related culture wars and is leaving the EU in six weeks, the same industry indicator suggests that the release date of the book, given the release, could not be worse than an ordeal HarperCollins would have to "get over and get over".

"I'm sure the events will be difficult to master as he turns to hell and it will be very difficult for him to survive the Brexit part of the discussions." It's just going to be a massive fight, "he said.





For the record



For the Record has declined on pre-orders in the charts. Photo: William Collins

Signs of trouble are already there. Some independent bookstores report that they will not stock the £ 25 bound book, often out of consideration for those on the left or behind them. In the eyes of many, the chaos of the last three years will forever be linked to the hubris of the former Etonian Tory leader.

"We'll probably ask one or two people for it, but I'm not going to do anything big – we could be bombed," said Jane Howe, the owner of the Broadway bookstore in Hackney.

Another indicator is pre-orders: Only on Thursday was the Bookrank at 335 in the Amazon charts. Such a stance suggests that sales may be closer to those of Gordon Brown's My Life, Our Times, than to Blair's A Journey, which has moved more than ten times over Brown's during the first seven weeks.

In terms of style, one might expect For the Record to be somewhere between the density of Brown's book and the freshness of Blair's curling the toes with a particularly violet passage of a sexual nature. It is reportedly based on 53 hours of monthly meeting records held by Cameron with Times columnist and conservative colleague Daniel Finkelstein. Originally scheduled for release last year, publishers are said to have demanded a cut of 100,000 words.

A more optimistic idea of ​​how it will develop, James Daunt, Chief Executive of Waterstones, suggested that the chain hoped it could fill an "Obama-shaped" hole in their political biography.

"Our first signs are that it will be very popular. It looks like it's going to be really a big publishing event, though we'll only really know it when we see it in our stores, "he said. He described the interest in pre-orders both online and in the store as "strong".

"There is clearly interest, but political biographies are pretty feverish things. Some take off and others fall flat and that is not always the content. At the end of the day, we'll be selling a lot when the Guardian, the Times and others have reports that reinforce expectations among some that this really explains things. "

Also of note will be the response to a Serial serialization this weekend that belongs to the same Murdoch-owned media universe as HarperCollins.

Overall, it is a strictly controlled advertising plan. The only events in the calendar are an evening with David Cameron at a yet to be revealed location in central London on October 6, and a BBC spokeswoman Sophie Raworth interviewed at the Times-sponsored Cheltenham Literature Festival the day before. Significantly absent are signatures in the style of bookstores where angry members of the public might appear, though the timing of another less well-attended October 1 event in Washington DC may be significant.

Cameron will be appearing on the George Washington University campus at an event that "reflects for the first time his perspective on the EU referendum and his views on the future of Britain's place in the post-Brexit world," the announcement said. In the meantime, 3,537 miles away at the Tory party convention, his conservatives will be dealing with the turmoil that has not yet been delivered.





Boris Johnson and David Cameron in 2012



Boris Johnson and David Cameron in 2012. Photo: Yui Mok / PA

The conference will feature some of the most zealous readers of the memoir, possibly including the current incumbent of Downing Street. The intrigue over what Cameron will say about Boris Johnson is further compounded by the political whisper he gave to Jeremy Hunt about his former member of the Bullingdon Club as Tory leader.

There is no lack of explosive issues. For example, will Cameron comment on whether the result of the referendum has given a mandate for a Brexit without a deal or not? At least one person who has discussed the book with Cameron suggests there may be a fireworks display.

"I talked to him a bit about it and I have the impression that it will be a pretty insightful book," said Iain Dale, the broadcaster and political commentator. He said that a poignant aspect of the book is that Cameron remembers his son Ivan, who suffered from severe epilepsy and cerebral palsy and died at the age of six. Charities working with handicapped children should benefit from the book's profits.

"He's not someone I think would like to write all-out attacks on people, but there are also some very human stories he needs to address – like his relationship with Michael Gove and Boris Johnson. I suspect that this will be one of the hardest to write chapters. "

Of course, all the difficulties in writing about his relations with the two most prominent Cabinet ministers who are expected to spend on the absence campaign are likely to be outweighed by the challenges of mastering Brexit at the most brutal level.

While warning Dale not to be at fault, Dale added, "He will know that history will remember him for the Brexit referendum. Every Prime Minister will, in a sense, remember one thing, even if he may have done a lot more. "

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