G2A, the company behind the controversial G2A marketplace, has proposed blocking certain game keys for sale in its storefront. The offer comes after a new wave of scandals and more than five years after the opening of the platform.

At the G2A marketplace, users can offer game keys for sale. This service makes it a competitor for websites like eBay and Amazon. The problem is that the Hong Kong-based Polish company can not vouch for the source of the game key for sale.

Keys could be obtained directly from places like Steam, an authorized distributor that has agreements with publishers and developers to sell games to consumers. These codes may also be from wholesalers or other third party platforms and services. However, it is possible to acquire keys with a bot through identity theft or even with illegally purchased credit cards. This type of fraud can cause problems for publisher and developer customer service, and even cost them money through credit card reimbursements and fees called chargebacks.

In response to complaints from developers, publishers and consumers over the years, G2A has improved its security practices to eradicate bad actors and created G2A Direct to work with willing developers to eradicate fraud. Today, a much more obvious solution has been proposed: a system that excludes the sale of certain keys on its website. Developers would use a tool to enter individual game keys to be excluded from the sale, and G2A would then deny resellers the ability to sell those keys on the G2A Marketplace.

Of course, this system also passes on all keys to G2A, which has in the past sold its keys on its own market. The system would also centralize all this data, making it a target for hackers. To make matters worse, the responsibility for monitoring the G2A marketplace is conceptually shifted to publishers and developers.

People in social media just do not have it.

"I do not work for you," said game developer Mike Bithell in a tweet, "It's your job to protect customers you do not mean, but sell unchecked keys."

Others have pointed out that, in their view, this will not solve the underlying problem with the Marketplace platform itself. Developer and publisher Mike Rose has tweeted"The key closure initiative is a nice touch, and if actually implemented, is just another example of G2A publicly making positive-sounding sounds to mask the fact that they are not really solving the problem of unethical sourcing game keys.

"There are tons of sellers on G2A who use bots to sell games about dubious third-party links," said Rose has tweeted"That completely bypasses Steam's Terms and Conditions, G2A knows this is happening and deliberately ignores it – I imagine they make so much money with it!"

Currently, G2A only offers developers the ability to label two types of keys. The first type are keys that are handed out for review. The second option is the free issue of keys via freebies. It is said that it only allows three sales of giveaway keys per reseller account, which is just a slap for those who abuse the system.

In today's release, G2A states that it covers all costs associated with creating the automated system and does not burden developers and publishers who want to participate. However, it is not even considered to build the system unless 100 companies sign up in advance.