// Gucci plans to become carbon neutral
// The initiative is part of Gucci's partnership with the UN project Redd +
Gucci has announced that it will become climate-neutral in order to cope with the climate crisis.
The luxury retailer's strategy extends from its supply chain to its fashion shows.
"The more time passes, the clearer the reports of the scientists – the planet has gone too far," said Marco Bizzarri, CEO of Gucci Guardian,
The initiative is part of the partnership with the UN project Redd +.
By incorporating its entire supply chain into its strategy, which includes external companies such as tanneries, Gucci is targeting the part of its production that causes the greatest damage.
The early supply chain currently accounts for 90 percent of greenhouse gas emissions.
It is also working to reduce waste of materials and water, to operate upcycling, to use technology to reduce its impact, and to rely more on organic fibers or sustainable materials such as Econyl.
"But if we wait to be perfect in terms of impact calculation or methodology, that's just an excuse for me not to do it," Bizzarri said.
"We have to act more and more. We are not perfect and it's not about saying that we're the best, it's about showing that this is possible, and hopefully others will follow that path.
"In the future, we can think about going in that direction, but for me the state of the art is not yet available. The show is therefore the best way to showcase the ideas of a luxury fashion house like ours, the level of. These shows are very important to the connectivity of our creative directors and design teams, as they convey to the client the presentation of the collection. "
For his Spring / Summer 2020 show, which takes place next week in Milan, Gucci will offset the carbon footprint of his guests and the set of the show will be reused in his stores.
"For a company like ours, there is no better way than to compensate," said Bizzarri.
"The best way to be zero-emission is to shut down the business, but then 18,000 people lose their jobs."
Meanwhile, Gucci's Environmental Profit and Loss Initiative has been active since 2015 as part of its 10-year sustainability strategy.
The strategy is to reduce greenhouse gas emissions by 50 percent by 2025.
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