Gurman knocks down March keynote and says there will be no Apple event this spring

Speculating on a spring keynote has been going on for several weeks. Some leakers with little reliability they have pointed to March 16 as a possible day of the event. But Mark Gurman is clear: there will be no Apple keynote on that date. Given the reliability of the Bloomberg reporter regarding Apple leaks, we must take his words very seriously.

No event on March 16

In response to a tweet From Joe Rossignol, editor of MacRumors speculating on rumors of an event on March 16, Gurman makes it clear in a nutshell that there will be no keynote. The filter Apple exclusives does not indicate if it refers to that specific date or if, on the contrary, the event would happen on a different day. Although it seems clear that an event in spring is out of the question. A few weeks ago, when I participated in the Applelians podcast, the reporter was not yet clear if there would be a presentation in March. Now, everything indicates that his doubts have dissipated and there will not be.

Already in October of last year, Jon Prosser assured that another Apple event would take place on March 16. Others leakers have indicated the same date, although there are many more reasons for skepticism, apart from what Gurman said. Prosser’s prediction in that same tweet It was wrong, as I expected an event on November 17 for the Mac M1s. It finally happened a week before, with the addition that the AirPods Max (formerly known as Studio), would be presented at that event. Which did not happen either.

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That there is not going to be a presentation, either physical or online, does not imply that we will not see new products around those dates. There is speculation with several minor products that could come to light next month.

AirTag, AirPods 3, and iPad Pro as March Launch Candidates


We have been speculating for almost two years with the arrival of the AirTag, a locator beacon that would help us find lost objects. However, despite all the evidence of its existence, Apple has not released this accessory. So much so that even Samsung has been ahead of Cupertino with its own location beacon.

There are two other products that are more reasonable to renovate and have hit fewer bumps along the way. The first of them are the AirPods 3, the successor to a major bestseller that came out two years ago. The AirPods 2 brought the H1 chip with Hey Siri, same autonomy and the possibility of choosing a wireless charging case. The new generation will come with a change: the AirPods 3 are rumored to be shaped like the AirPods Pro, albeit without noise cancellation.

AirTags, AirPods 3 and new iPad Pro are the best candidates for a renewal this spring

Just a year after the launch of the iPad Pro with A12Z Bionic processor and dual rear cameras, the next generation is expected. In addition to the traditional processor refresh, which is anyone’s guess, a slightly thicker screen is also expected. That would be due to the incorporation of a mini-LED panel, which is believed to only reach the 12.9-inch model.

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The iPhone 13 would be presented in matte black, with an always-on screen and more, according to new rumors

All these teams do not represent a great leap or novelty that deserves a keynote of its own. Remember that the AirPods Pro and AirPods Max they were announced via press release. So they could all receive the same treatment.

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