Reigning Formula 1 world champion Lewis Hamilton unveiled his new helmet design by switching to a basic black color and bringing support for the Black Lives Matter movement.
Hamilton – the only black driver in F1 history – spoke openly about the ongoing activism around the world against racial injustice, inviting those in the motor world to help increase diversity in the sector.
Mercedes announced on Monday that it will change the color of its car from silver to black for the 2020 season as part of its anti-racism messaging, as well as changing the driver’s suits for Hamilton and teammate Valtteri Bottas.
Hamilton has now unveiled its updated helmet design, which changes to a black base, having originally planned a white and purple concept.
The new design keeps the purple stripes and includes a series of messages including the Black Lives Matter logo and messaging.
Hamilton’s traditional “Still I Rise” slogan on the back of the helmet has also been changed to “Still We Rise”.
Do we still get up ✊? #BlackLivesMatter pic.twitter.com/kj2cxElMZ0
– Lewis Hamilton (@LewisHamilton), July 2, 2020
“The whole reason my helmet has changed color, the suit has, and the car too, is mainly because of equality, and it really continues to consolidate that message,” explained Hamilton.
“We currently have the microphone and people are starting to listen. We have the opportunity to really push that message and make people responsible.
“Brands and teams in Formula 1, everyone here must be held accountable and be open to educate themselves, be open to understanding why the movement is happening and why all over the world we must continue to push for equality.
“Because it is not good enough. Even if someone tells you that we have done something or we are trying, they need to do more, because it is still a big problem that the world is fighting, 60 years later Martin Luther King was fighting for it. .
“That’s what it’s all about. I’ve kept purple from what I planned to start this season, it’s my favorite color and yes, I hope you can see it when I’m in the car.”
Hamilton will make his first appearance with the new helmet design in the opening rounds of the Austrian Grand Prix on Friday in Spielberg.
Bottas also changed his helmet design with a view to the door opener, adding a “Stronger Together” message on the back and a series of hands coming together.
# StrongerTogether # VB77 @ MercedesAMGF1 @ F1 pic.twitter.com/ag3uXkWbot
– Valtteri Bottas (@ValtteriBottas) July 2, 2020