THE Iceland Christmas was "banned" by television this year because it was declared too political.
But the supermarket still publishes the £ 500,000 commercial on social media today – and you can see it here as well.
Emma Thompson's not-so-festive commercials begin with a cute Dora, a cartoon explorer, about a baby orangutan named Rang-Tan who wreaks havoc in the bedroom of a young girl.
However, things get very dark when the boy asks why the monkey is in their room – and reveals that humans are destroying the rainforest.
In very troubling scenes, the cartoon usually turns black and white, showing the monkey and his mother resting in front of trucks, harvesting the forests of Borneo and Sumatra.
At some point, the monkey's mother looks like she's killed.
Parents may be happy that the ad is not being shown on TV, as it is quite scary for young children – although the ad is built like a classic children's story.
Some may also complain that the commercial is not remotely festive, especially as it is unlikely that you will feel very happy.
The advertising body Clearcast said that the advertising was not technically banned, but the organization could not clarify that it should go on TV because it is too political, which violates the rules of the Broadcast Code of Advertising Practice.
However, the regulator can not stop anyone from showing ads on social media, which is why the ad is only aired online.
It is unlikely that the creators who initiated the campaign did not know the rules, which prohibit companies from sending political advertisements.
Some viewers may wonder if the supermarket is intentionally causing a stir with its strong and demarcated advertising.
But it is for a good cause because the supermarket wants to draw attention to the plight of the orangutans in Boreno and Sumatra because of the palm oil industry.
It is said that more than 50,000 orangutans have been killed because their habitats have been destroyed by multinational corporations harvesting forests for palm oil.
The oil is a cheap ingredient that is used in many foods of daily life, from chocolate and ice to margarine and soap.
It is said to be found in more than 50 percent of supermarket products.
Iceland is the first supermarket in the UK that has pledged that by the end of this year, none of its products will contain palm oil.
His Christmas range is also completely without palm oil.
Richard Walker, Managing Director of Iceland, said: "In the course of 2018, we induced retailers to take action in areas such as the rainforest destruction of palm oil and the pollution of our oceans with plastic.
"This year we wanted to do something different with our eagerly awaited Christmas ad.
What is palm oil and why is it harmful to the environment?
That's why palm oil is so controversial:
Palm oil is a vegetable oil that is made from the fleshy fruits of oil palms.
It has been used as edible oil and soap products for thousands of years and has also been used as an industrial lubricant during the Industrial Revolution.
It contains a high concentration of saturated fat, and the World Health Organization urges us to limit the intake of oil.
It is found in many everyday products, from lipsticks to detergents and food.
In many foods palm oil is referred to as "vegetable oil", so it can be difficult to identify because it can stand under many different names.
It can be listed as: vegetable oil, vegetable fat, palm kernel, palm kernel oil, palm fruit oil, palmat, palmitate, palm olein, glyceryl, stearate, stearic acid, elaeis guineasis, palmitic acid, palm stearin – and many more. Therefore, it is not always obvious to recognize that.
One tablespoon of palm oil (14 g) contains 114 calories and 14 g of fat, of which 7 g are saturated.
Due to its widespread use, the production of palm oil has caused deforestation, climate change and even the death of animals.
"The culmination of our palm oil project is offering our customers the choice of an orangutan-friendly Christmas, and we wanted to reflect this in our advertising.
"While our advertising has unfortunately not made it to television screens, we hope that consumers will go to social media to watch the movie, raising awareness of an important global issue.
"Our commitment to protecting the home of the orangutans remains very important to us."
The ad tells the story of a little girl who got angry with Rang-Tan for causing a mess in her bedroom that Emma Thompson tells in rhyme.
When she asks the monkey why he is there, he reveals the hardship that he and his family have gone through, so he became homeless.
The powerful ad ends with the little girl's promise to save the rainforests and orangutans, informing everyone about her plight and sharing a sweet hug with her and her new girlfriend.
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The commercial is much darker than Boots' Christmas ad, which tells a compelling story about the relationship between a mother and her teenage daughter.
Tesco also released its Christmas ad this week, showing how families celebrate the season.
Meanwhile, the anticipation of the release of John Lewis advertising has risen – but is this the teaser trailer for it?
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