The legal battle between Epic Games and Apple has resulted in details not directly related to the litigation between the companies coming to light. One of those details has to do with the relationship between Apple and Facebook, which in 2011 was not the best and even reached a point where Steve Jobs referred to Facebook as “Fecebooks.” Or in Spanish, “book of feces”.
This was due to a dispute between the two companies over the native Facebook app for iPad. At that time, Apple had some qualms about the fact that within it app third-party applications would be included, which Mark Zuckerberg believed were an integral part of the “Facebook experience”.
After bickering, on Facebook they finally made a proposal that left both parties relatively satisfied. This prompted an email response from Steve Jobs in which he wrote the following: “I agree if we remove the third bullet point from the proposal for Fecebooks, it all sounds reasonable ”.
A decade later, the relationship between Apple and Facebook does not appear to have improved. Currently, both are in dispute over some privacy measures of the new versions of iOS that, to no one’s surprise, the US social media conglomerate does not like. And the displeasure has been such that they have even published advertisements on newspaper pages to protest against the measure.
But what Facebook really wants is to be able to show personalized ads to its users, which would translate into higher profits for them. And for that to be possible, they need to obtain certain privacy data that Apple opposes, to the point that at the beginning of this year they revealed what data was stored by Facebook Messenger and other messaging applications. Revelation that, of course, did not leave the company of Mark Zuckerberg very well.