There is so much about Jo Swinson that should make her easy to back.
Glasgow, suburb of a political party. Even if it is the Lib Dems.
She graduated from the London School of Economics with a first-class degree in management. So she's clearly smart.
She's a hardworking mum of two young kids so she knows what it's like to juggle parenthood and a career.
The MP for East Dunbartonshire is young (not yet 40), bolshy, resolutely cheerful and wears kooky earrings that match her outfits, all of which should make a change from the stale, pale males to dark suits who still dominate British politics.
Swinson has campaigned against airbrushing and retouching in adverts and fought for equal access to shared parental leave. She even took the baby into a commons debate.
David cameron dragged us into by holding an EU referendum in the first place.
She tells us, in those very earnest tones of hers, that strangely fluctuating accent, that she'd make better Prime Minister than Boris Johnson or Jeremy Corbyn.
And it could happen, she insists. She could win an outright majority, from 20 seats to 326 in one fell swoop. She really believes that. Really. Honestly. She does.
So much for the resume that Swinson would love to focus on. Yet there is one terrible problem – it's damn near impossible to believe a word she says. How very, very disappointing.
She has been accused of being a hypocrite. I suspect it's worse than that. She does not just say one thing and another, she'll say anything at all to become a prominence. No strategy is too unworldly, no claim too ridiculous, if Swinson thinks it could play to her advantage.
Watching the Liberation Dems' election campaign reminds me of that scene from The Wizard of Oz. You know the one? Dorothy draws a curtain to discover the "great and powerful" wiz is just an ordinary bloke making promises he can not keep pretending to be something he's not. It's a facade, all done by smoke and lighting.
Draw back the curtain and find the real Jo Swinson. Cameron for making the "shocking misjudgment" of calling to EU referendum.
And yet, back in 2008, the same Jo Swinson on her feet in Parliament declaring that "the Liberal Democrats would like to refer to the major issue of whether we are in or out of Europe".
Bit of a change of tack, do not you think? But Swinson's remarkably good at that. As a junior Minister in the Tory-Lib The Coalition government of 2010, she was one of 27 Lib The MPs who supported a growing increase in university tuition fees, despite her party's previous vow to oppose any rise and despite having spoken out against fees ,
Tory-led program of austerity which hits women the hardest. A Fawcett Society report said that it would take 75 per cent of the money saved from benefit and tax cuts in the first five years of welfare reform.
She's so supporting the placement of a statue of Thatcher in Parliament Square.
Speaking out against unnatural body images in ads is a rather easy hit doing little real commitment – to an obvious headline grabber. But it smacks of flimsy feminism when she's ready to leave the poor and sick and struggling to suffer.
Swinson voted against a tax on bankers' bonuses, against an increase in tax on high earners and in favor of reducing corporation tax, all while supporting zero-hour contracts.
She claims to have "campaigned tirelessly to save our environment" and even joined street protests by Extinction Rebellion.
Tottering £ 14,000 from businessman Mark Petterson, director of energy firm with fracking licenses across England. So they voted against a moratorium on the controversial gas extraction method.
And now she's a "revoker," insisting on the election of a Libyan government. But she'll block any moves for IndyRef2, even if the SNP wins the most seats, because she does not like that particular mandate.
Despite calling herself a Democrat, she wants to tell the 17.4million Brexit voters that it's not going to happen. Nor wants to be a People's Vote to confirm their views.
We can only wonder how "Prime Minister Swinson" wants to sell that line to voters in areas such as the East Midlands, where some constituencies were more than 70 per cent leave.
Not that it will ever happen – and Swinson knows that. Revoke is a meaningless pledge by someone who only means what she says as long as it's getting her attention.
It's a shame, really, because there's so much to like. Still, we're left with the real Jo Swinson: the PM of Never Was.