Prior to a possible second referendum, the leading Remain strategists are required to secure the "dividend" for nationwide regeneration secured by their remaining in the European Union. In anticipation of a new poll, they are developing plans for a grassroots action that will do without a traditional figurehead.
Eyecatching promises to spend billions on "backward" communities, the NHS and high-migration areas are among the ideas developed by activists who want to avoid the mistakes of the much-criticized operation in 2016.
As Theresa May was pressured by her cabinet to delay a vote on her Brexit deal, numbers on both sides of the debate plan how to get a second public vote should a referendum be the only way to end political deadlock break through. It is said that donors and pro-Brexit MPs have already been debating how to fight for a tough Brexit.
The Remain camp is desperate not to repeat the mistakes of the last campaign to maintain Britain in the EU, which was called "project anxiety" because of its alarmist predictions about the consequences of leaving the block. "There has to be a positive vision and message that things do not just stay if the country stays behind," said a senior strategist.
There are already plans not to have a designated leader and instead to rely on the second vote developed since 2016. This would avoid relying on figures from the first referendum, which were seen as representative of the establishment and of an unsatisfactory status quo. A slogan is also being developed that makes it clear that a Remain vote does not mean "no change".
It has already been paid attention to how the financial dividend from the reversal of the Brexit vote is used. According to the Institute for Fiscal Studies, May's deal would have a long-term negative impact of about 1.8% of GDP, which is about £ 36bn, according to activists.
Figures from Labor, the Conservatives, and the smaller parties are already based on three ideas developed by workers in the pro-European Common Ground store, including former Tory minister David Willetts. They should "tackle the underlying issues that have led to many people voting for Brexit at all."
The first is a "start-up fund" for parts of the country that are investing in comparison to London and other major cities. The money could be spent on public infrastructure, housing, transportation, skills or business development. What matters is that the local communities are encouraged when it comes to how the money is spent.
Secondly, further funding for the NHS, above the 3.4% annual increase promised to May, is considered crucial. Campaigns believe that this would alleviate concerns about the health service and highlight the misleading claim of the ballot box that money sent to Brussels could be channeled to the NHS if Britain voted for Brexit.
Third, there are ideas about how the net tax revenues of EU citizens in the UK are spent on fundamental issues that fueled the Brexit vote. Research for the Government's Migration Advisory Committee estimated the contribution of EU citizens at £ 4.7 billion. One proposal is a "Migration and Communities Fund" for areas affected by significant migration of all kinds. The details are already split. Some activists want the money to generally go to poorer communities. Yesterday, Labor MP Anna Turley and other People's Vote activists supported the idea of investing them in a globalization fund for communities that were "left out and left behind".
Older figures are suspicious of imitating the campaign's tactics of making promises that could not or could not be fulfilled. There is also some nervousness among the Tory advocates of a second referendum on wild spending pledges, though most agree that some guarantees for enhanced local services must be part of the offer.
The People's Vote and Best for Britain campaigns, both of which support a second referendum, are hosting events and rallies this weekend to boost support. A newly developed app makes it easy for the public to get involved with their MP for another vote. Strategists claim to have a network of around 30,000 activists across the country ready for a new campaign.
The campaigners are also preparing for a new poll, although some feel that general elections are more likely. Richard Tice of Leave Means Leave has already announced plans to launch a campaign. Lynton Crosby, the former Tory election sovereign, has denied that his company is formally involved in campaigning for a tough Brexit. An employee with Tory deputies reportedly worked against May's Brexit plans, including discussions about a new referendum campaign.