Liverpool’s extraordinary financial results show that they have learned the Champions League lesson

Liverpool’s healthy financial stance was well publicized this week, with comparisons to other clubs across the country, not least Manchester United.

But perhaps the most interesting and relevant comparison for reds should be against themselves.

When the current owner Fenway Sports Group took over from Anfield in 2010, nobody could have foreseen this incredible increase.

Liverpool had debts of around £ 200 million when American owners took over, the club on the brink of administration.

This week, however, the £ 500 million barrier was cut in revenue in the last financial period, rising from £ 78 million to £ 533 million, with a pre-tax profit of £ 42 million.

Even more impressive, this was without including the Champions League final, which took place one day after the period for which the financial results were covered.

Some of the money earned from that race to victory in Madrid would have arrived in time to be counted, but it is a point worth noting, however, given that the Reds have progressed even further since then – their position is not certain weakened since then.

A new £ 50 million training ground – which has been included in this financial data, but does not count towards financial fair play regulation – will be completed this summer, while Anfield will be further expanded in the coming years, with works they should start by the end of this calendar year.

As Ian Doyle said on the Blood Red podcast: “Help Liverpool win all of its matches.

Jordan Henderson holds the Champions League trophy before the UEFA Super Cup game between Liverpool and Chelsea
Jordan Henderson holds the Champions League trophy before the UEFA Super Cup game between Liverpool and Chelsea

“Being the best team in the world, they were able to capitalize in a way they didn’t when they won the Champions League in 2005 when the club’s shop closed the following day.

“It was Manchester United who kicked off everything – giving them credit, they were the ones with all the partnerships.

“Liverpool is much better than it was four or five years ago – you need to be an expert in the commercial field.”

There has been some transformation in finances, with FSG doubters now very much in the minority.

If the Reds want to make a big signature this summer, they’ll have more than enough financial power to make a deal.

But given their financial strength and belief in the decision-making process to date, nothing will be spent without a clear plan in place.

As much as Liverpool thrived on the pitch, turning into a giant trophy winner, its off-court decisions were equally judged and equally influential.

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With success on the field, prosperity comes off the field, but both are expected to work together for rapid and clear progress like what Liverpool has managed to achieve.

Liverpool is a completely different club in almost all respects from a few seasons ago – and the future is just as bright.


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