Manchester City and Liverpool could outperform Manchester United in the 2021 rankings; Tottenham is in first place in the London standings ahead of Chelsea and Arsenal; West Ham and Everton also in the top 20
By PA Media
Last update: 1/14/20 12:02 am
Manchester United are likely to be overtaken by Manchester City and Liverpool in Deloitte’s Football Money League, according to the latest rankings.
United’s earnings of £ 627.1 million for 2018-19 put them in third place on this year’s list, behind the Spanish giants Barcelona (£ 741.1 million) and Real Madrid (£ 667.5 million ).
Their closest Premier League rivals are City and Liverpool in sixth and seventh places respectively, with City at just £ 88.9 million.
Tottenham, meanwhile, is now the eighth-ranked London club with its highest ranking, with Chelsea and Arsenal in ninth and eleventh positions respectively.
Manchester United has been the English club with the highest score since Deloitte first compiled the Money League survey based on the financial results of 1996-97.
However, reduced revenues between £ 560-580 million are expected for 2019-2020 with the prospect of a second consecutive season with no Champions League broadcast revenue.
Dan Jones, partner of Deloitte’s Sports Business Group, believes it is possible to change the guard.
“Manchester United has been the best English club since we started the Money League but this may be under a bit of pressure when we do so in 2021,” he said.
“This will cover this season when Liverpool are experiencing an extraordinary season on the pitch, so we think there is a possibility that United will lose that number one position.
“Part of this will go about how the rest of this season will go, if City or Liverpool go deep into the Champions League.
“It is certainly a possibility that United will lose that place. Depending on where they are in that expected revenue bracket (£ 560-580 million), and if City and Liverpool do well in the Champions League, it could be very, very close.
“If you think about where we were 10 years ago, the idea that City would overhaul United in financial terms would have seemed far-fetched.”
Deloitte recorded United’s revenue in 2008-09 as £ 278.5 million, with City nearly £ 200 million behind them with £ 87 million. At that point, United also had nearly £ 100 million ahead of Liverpool.
In all, there are eight Premier League clubs in the top 20 of the Money League, more than any other country, and all clubs come from the five major European leagues in England, France, Germany, Italy and Spain.
Tottenham climbed from tenth to eighth in the standings with a turnover of £ 459.3 million, while their Arsenal rivals in north London dropped from ninth to eleventh place after a second consecutive season without the Champions League.
Chelsea, which announced a £ 96 million after-tax loss for 2018-19 on New Year’s Eve, left a ninth position in the league table, while other Premier League representatives are West Ham and Everton in the 18th and 19.
Combined revenues in the top 20 grew 11% over last year, reaching a record high of 9.3 billion euros (just under £ 7.9 billion).
Barcelona lead Real Madrid’s bitter rival of £ 73.6 million, a record gap between the first and second in the history of the Deloitte studio.
Deloitte said that a “primary factor” behind the Catalan club’s earning power was the decision to internally carry out merchandising and licensing activities.
Jones added, “La Barca is a clear example of a club that is adapting to changing market conditions, reducing reliance on broadcast revenue and focusing on growing revenue under its control.
“The club’s commercial operation generated revenue of € 383.5 million (£ 326.6 million), which is more than the club’s total revenue in 12th place in this year’s Money League.
“With the club predicting additional 30 million euros (£ 25.5 million) in commercial revenue and total sales of nearly 880 million euros (£ 749.5 million) in 2019-2020, we expect that they will maintain the first place in next year’s edition “.
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