Marie Kondo’s nightmare: cluttercore has arrived, the movement that celebrates disorder


Born from the confinement during the pandemic, cluttercore is a new trend that grows on social networks, especially on TikTok, and that promotes “aesthetic disorder” as a way of connecting with the objects that surround us Credit: Instagram

He disorder is in fashion. Dusty and triumphant, he positions himself as one of the trends arising from the pandemic. After the obsession with the order of Marie Kondo, and its premise of keeping only essential objects to turn homes into immaculate altars and aspirational Instagram postcards, arises the cluttercore with the purpose of manifesting, more than ever, that a truly inhabited house tends to disorder.

The relationship with the pandemic is clear: confinement It has generated a new link with the objects that surround us because they are in use and because, in some way, they anchor us and give us meaning at a time when the daily routine changed radically. Jennifer Howard, journalist and author of the book Clutter: An Untidy History, assured The Guardian what today people have embraced their belongings again: “The pandemic forced us to revalue what we have to make better use of objects and even to revalue them.”

TikTok, the social network where cluttercore grows

He cluttercore it is also the latest aesthetic that took over TikTok and that expands to Instagram and Twitter. The concept admits the unmade bed, the plants calling for help, the stacks of books in the corners, the ornaments: the signs of an inhabited space. Unlike flawless Instagram images, which usually repeat a Nordic-style decorative pattern where natural tones, white and certain elements transformed into clichés of environments that seem cloned predominate, in the TikTok videos disorder is valued as an expression of personality. Today, the clips with the hashtag #cluttercore reach two million visits.

To be precise, the trend cluttercore It does not imply the enormous disorder or the obsession to accumulate objects, but rather refers to an aesthetic where they predominate the exaggeration, the kitsch, the baroque, the multicolored, the vintage and the textures, among other features.

“Clutter is an appreciation of the things we can call our own,” says Micah, a TikTok user recognized as the representative of the cluttercore in an interview with Vice. In this sense, the new trend is moving towards a disorder organized with love and ingenuity, composed of objects chosen and appreciated only by one. According to the trend guru, “It’s about create a space where you can let your creativity flow“.

The definition tiktokera of the cluttercore it is also based on betting on honesty over aspiration. Spaces tend to be narrow, intimate, inhabited and they tend to belong to people who seem happy and serene in each of those own universes created during the quarantine. According to social media, the cluttercore is the opposite of Instagram perfectionism and is, above all, inclusive.

The square meters of the confinement

It is a concept with multiple readings: the cluttercore It is the corner that each person was putting together during this confinement. The square meters of solitude in the home where objects became protagonists and the concept of order was relegated to a greater objective: the practical and aesthetic functionality of the spaces reconfigured by isolation. The note of The Guardian quote to Joseph Ferrari, a researcher of the psychological impact of the disorder of the DePaul University of Chicago, which says that home is not just a place but an extension of ourselves, “a living archive of memory.”

In the context of pandemic, the house is now also an office, a school, a gym. “Before we only lived in our homes, today we also show them through the screens and they are proof that we are well”says writer Howard, who says that she decided to put the concept of disorder into words after cleaning her deceased mother’s house and finding millions of things that led her to think that “disorder is in the eyes of the beholder.”

Today we cannot maintain order at home as before. The images of impeccable pastel-colored environments without inhabiting are common places of the past; the present forces us to intervene in these spaces with desire as the only adjustment variable within the concept of organized disorder.

The new order

Marie Kondo no se rinde: has just launched an online course that tries to accompany anxieties about disorder and teaches how to clear the home in times of isolation. His is perhaps one of the last initiatives of the empire of order that trembles at the arrival of excess.

A few months ago, Netflix premiered the series Get Organized With the Home Edit, where two friends who lead a company that offers organization services, Clea Shearer y Joanna Teplin, have the premise of having what there is, being moderate and removing excess without breaking my heart of people. Thus, they provide pleasant alternatives to organize clothes, dishes, souvenirs and books in order to create happy environments. An approach that is opposed to the Kondo method in which austerity and discipline are key.

Both Howard in the report of The Guardian like Micah on the note Vice they come to the same conclusion: that a too impeccable space generates discomfort and desolation and that, on the contrary, an environment decorated with our belongings causes a feeling of protection, to be accompanied by the people and experiences that we link to those objects.

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