The Duchess of Sussex’s dream of keeping the real name in her and the prince Harry brand was shattered last night after the queen brought the best lawyers to block him.
Meghan was reportedly warned that she could challenge the monarch’s ban and stay with Sussex Royal after they made their way as an independent couple on March 31st.
But in an unprecedented move, the queen urged her senior legal advisors to outline the case under British law by banning the use of the word “real” for financial gain.
It means that they cannot use Sussex Royal for merchandising, despite having already spent thousands doing just that in a wide range of products, from shirts to bandanas and literature. They will also have to choose a new name for the planned charity foundation, which was to use the label.
But experts warn that there is nothing the Queen can do if Harry and Meghan choose to use Sussex Royal in the United States to cash in on their connections, although they could have faced legal challenges from people who registered the title there. .
Buckingham Palace clarified the situation yesterday evening as tensions continued to grow between the two camps.
A spokesman for Harry and Meghan said: “While the Duke and Duchess are focused on plans to establish a new non-profit organization, given the specific UK government rules surrounding the use of the word royal, it has been therefore agreed that their non-profit organization, when announced this spring, will not be called the Sussex Royal Foundation.
“They do not intend to use Sussex Royal in any territory.
“Therefore trademark applications filed as protective measures have been removed.” On Tuesday, it was revealed that the queen and senior courtiers agreed that Meghan, 38, and 35-year-old Harry could no longer keep the word real in their brand.
But it has been claimed that the Duchess has told friends that there is nothing that “legally” stops her and her husband using the real name of Sussex, despite the ban.
The couple’s Instagram page, which has 11.2 million followers, and the web page carry the logo. According to an American website, a friend of the Duchess said: “Meghan said that the global projects they are working on speak for themselves and have chosen that name to protect the real name, not to profit from it.
“Meghan said their brand name pales in comparison to the foundation they are building and the enormously positive impact it will have on people.”
Brodie Cooper, of the American media communication and marketing group PRrppd, said: “The Sussex royal brand, like any other direct link with the royal family, achieves enormous compliments and status. The queen who removes that name is a blow. “
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Eric Perrott, an American attorney, said the queen would have a hard time preventing Harry and Meghan from using the name there.
He added: “There are restrictions on the word royal in UK law, but not in the United States. There are nearly 2,000 registered trademarks containing the word royal for a variety of products.
“As for the royal family’s ability to prevent them from protecting a trademark in the United States, it is very unlikely. The biggest problem is probably the trademark registered for the word Sussex. If theirs is confusingly similar, they [Harry and Meghan] may have liability for infringement. “
The United States Patent and Trademark Office received eight applications for registration of the Sussex Royal trademark.
Some experts claim that Harry and Meghan’s earnings as a private couple could exceed £ 100 million.