Last of Us developer Naughty Dog used a new Twitter feature that blocks responses and inevitably drew criticism for doing so.
Twitter announced earlier this week that it was testing functionality that allows users to define who can and cannot respond to a tweet.
This can be set to allow everyone to reply, only to the people you follow or only to the people you mention. By selecting the latter and therefore not mentioning anyone, direct responses are effectively cut.
It’s a feature only available for currently selected accounts, but Naughty Dog appears to have made the cut as demonstrated with its most recent marketing tweet for the upcoming hit The Last of Us: Part 2.
The firm is believed to have opted for this approach to prevent other Twitter users from spreading further spoilers, following a serious escape in late April.
This is certainly an assumption shared by many people who cited the original Twitter post. While direct replies are still blocked, Twitter users are still able to retweet and add their own comments.
Scrolling through these indirect answers shows most of the users who criticize Naughty Dog for using this function.
In addition to the belief that the study is concerned about further spoilers, it is also argued that cutting back on responses is an attempt to prevent any criticism or negativity.
The harsh attitude of these posters suggests that Naughty Dog may also have cut back on responses to preventing further abuse directed at its staff via social media.
The Naughty Dog tweet was supported by some as an example of how corporate Twitter accounts will use the new platform functionality to send marketing messages without fear of unpleasant feedback.