Newcastle will challenge the Premier League elite, but NOT at all costs.
This is the message of the new owners proposed by the club who aim to make the Tynesiders a driving force in English football.
The heavyweight consortium, led by the money of the Saudi Arabian sovereign wealth fund, has firmly fixed the so-called “Big Six” and are determined to support the action of the Champions League.
While large sums of money will be made available to improve the first team, incoming owners will be aware of the pitfalls of Financial Fair Play and will stick to the rules.
Any investments will be made with this in mind, but the club’s new owners are confident that with the support of Toon’s army and the global reach of the brand, they can generate great interest in the Tynesiders club – and trigger a revival.
Ever since outgoing owner Mike Ashley first indicated a willingness to sell, buyers have come up with an extremely detailed business plan that will take effect once the Premier League has given its formal consent to complete the acquisition.
According to sources close to Ashley, an agreement was reached between the two sides last month – and contractually agreed recently – and all that remains is the ratification of the cases in London.
This is expected within the next three weeks – and then all systems will work as the new regime will have the opportunity to implement its project.
Discussions took place at senior level within the consortium, led by Amanda Staveley’s PCP Capital Partners, on the best way to make your mark.
But any suggestion that Newcastle might follow Chelsea’s path under Roman Abramovich and Sheikh Mansour in Manchester City by firing a massive blow through the arches of the established hierarchy had to be tempered by financial realism.
Rules have been established to make it much more difficult for all newcomers to make their mark at that level and Uefa has signaled its intention to repress any perceived overspending by banning Manchester City’s participation in its main competition, the Champions League as a penalty for violating their regulations.
The new Newcastle owners will work towards this goal, but the way Ashley stemmed the losses at St James’s Park and made the club wash her face – will be of great help in creating a team that can compete with the best .
However, Coronavirus has had an effect on plans and supporters won’t see much in return until the outcome of the current season has been decided.
The new management team wants to get involved in the management of the club, discovering the true state of affairs before putting their ideas into practice.
This means that current boss Steve Bruce will see the existing campaign in office. There is unlikely to be a major upheaval. The last thing the new owners want is for the club to stabilize while there are still potentially games to play.
This period of time will allow incoming staff to take stock and see where there is room for improvement before the club starts strengthening its game staff each time the transfer window opens.