A growing number of Britons say they are actively avoiding information because of the frustration with Brexit coverage, studies show, even as news websites report a record number of visitors wanting to know more about major developments.

This discrepancy suggests that while many people publicly insist on avoiding news of the current political crisis in the UK, some may not be able to resist secretly gorging themselves about updates on the departure of Great Britain of the EU.

A YouGov poll commissioned by the Reuters Institute at Oxford University revealed that 35% of Britons insist that they are actively trying to avoid news "because of frustration over intractable and polarizing nature" of the Brexit debate.

Most spoke of the negative impact of information on their mood, as well as other concerns such as the exasperated feeling that individuals can do nothing to influence the current political crisis in the country. The remaining voters were particularly likely to say that their reporting had a negative impact on their emotions, according to the institute's annual report on the state of the digital information industry.

However, users at four major UK news sites reported seeing a record number of visitors to their points of sale during major developments in the Brexit process – suggesting that the UK public can lie to themselves, at least as far as concerns key political developments. .

One of the people in charge of a major national news site said that although some people were actively on the sidelines, they had attracted a lot of interest following Brexit reports. Another said they discovered that the strong performance of Brexit articles masked declines elsewhere on their site.

According to a BBC insider, the BBC News website would have attracted 28 million unique visitors in January on Theresa May's first significant parliamentary vote on Theresa May's Brexit, while 25 million people visited the website the following day , while it covered the vote of censorship. the Prime Minister.

The alleged lassitude of the British public towards Brexit has also been used by certain news programs to justify the decline of hearings.

Channel 4 said Tuesday that the exasperation about the process was partly responsible for the drop in the number of viewers, while BBC Radio 4's Today also attributed fluctuating ratings to an exasperation of the process. .

The Reuters Institute report, which covers 38 different regions of the world, revealed that consumer habits in social media were changing. In many areas, users spend less time with Facebook and more time with WhatsApp, Instagram and YouTube compared to last year.

The British also claim to lose confidence in the news. The authors attribute this to increased political polarization: "Even the most well-known brands like the BBC are seen by many as pushing or suppressing agendas – especially in relation to polarizing issues such as Brexit and climate change. "