SumUp announced today that it has acquired POS software provider Goodtill, for an undisclosed amount.
The initiative highlights SumUp’s long-term commitment to the growth and development of the gastronomic and hotel sectors.
SumUp will invest more in Goodtill’s team and products and is the latest in a series of strategic agreements to strengthen its product portfolio. It is preceded by the acquisition of Debitoor in 2018 to improve accounting and billing. In 2019 it was the turn of Shoplo, specialized in e-commerce.
In a year in which restaurants and hospitality businesses operated with limited capabilities due to the pandemic, SumUp and Goodtill have been at the forefront of preparing the long-term prospects for merchants and customers in these sectors.
Goodtill’s POS technology has meant that hospitality companies have been able to adapt quickly during the pandemic, offering mobile table service and online ordering. Its latest product, Goodeats, has already processed more than 1 million pickup and delivery orders giving hundreds of cafes and restaurants the ability to safely sell to customers during closing.
SumUp has also unveiled a host of new solutions and innovations this year to help businesses overcome operational restrictions caused by the COVID-19 pandemic, including the introduction of payment links and billing options as well as new online sales capabilities. via the ‘SumUp Online Store’.
Goodtill serves thousands of businesses small and large including clients such as Uber Boat by Thames Clippers, Edinburgh Fringe, The SSE Arena Wembley, The Kia Oval, and Leicester City Football Club. The company processes transactions totaling more than £ 500 million per year and has increased its SaaS revenue by 100% year-on-year over the past three years.
Maximilian Stella, VP New Ventures at SumUp comments: “Having worked with the Goodtill team for many years as partners, we have been very impressed by their growth, product and company culture. As our conversations progressed, it became clear that our values and mission are closely aligned. So when the opportunity to join the team arose it was obvious that she was the right choice.
“Together we believe that we can deliver even better products for retailers in the restaurant and hospitality sector and continue our strong growth.”
Oliver Rowbory, Co-Founder of Goodtill comments: “For more than five years, our goal has been to bring the best point-of-service technology to forward-thinking companies in the restaurant, events and hospitality sectors.
“We are very excited to merge our talented team and expertise with SumUp to create an unmatched offering for our customers and users around the world.”