Pepe the Frog, the cartoonist and creator of the online character Pepe the Frog, has won a $ 15,000 settlement against the Infowars website and its creator, conspiracy theorist Alex Jones, for his use of the anthropomorphic thumbnail in the far right.

Pepe appeared for the first time in 2005 in Fury's Boy's Club, a film in which "the pacific guy" and his roommates fought each other at various hijinks. His image quickly became a memento on MySpace, then on the anonymous forum 4chan, before being co-opted by the American "alt-right" in the early 2010s.

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As innocent as it may sound, this emoji – a hand with a thumb and a ring shaped index – is often used in Twitter biographies and YouTube videos to indicate that the user is part of the company. 39, far right.


The name of a real small Swedish town has become the place of a fictitious "white reserve" where "traitors" would be executed. The name was used as a shorthand for a violent threat.


The far right sees milk as a symbol of strength in society, using the hashtag #milktwitter and emoji milk to celebrate white supremacy and hyper-masculinity.

Infowars was selling Pepe's image on posters when Furie filed a lawsuit for intellectual property infringement to prevent the image of his character from being used in a form he opposed, including commercial purpose.

Louis Tompros, Fury's attorney, told the Washington Post: "The goal was not really to make money, but certainly not to take it to Alex Jones … The goal is to make sure that the use of Pepe in association with hateful images and ideas ceases, and if someone thinks he's going to win from money by selling detestable merchandise to Pepe, he will not do it. "

This is not the first battle that Furie conducted for the use of Pepe's image. In 2017, he filed a lawsuit against a children's book published by himself and presenting the character described by his lawyers as having "racist, Islamophobic and hateful themes". The author was forced to hand over all the profits to the Council on US-Islamic relations. In 2018, Furie managed to remove Pepe's images from the neo-Nazi site, the Daily Stormer, after his lawyers filed several withdrawal applications. He even launched his own campaign on Kickstarter, "Save Pepe," to fund his legal crusade aimed at saving his creation from the far right.

Although his trial is scheduled for trial later this month, Furie's legal team was able to reach a settlement of $ 15,000, seeking only the profits made by Infowars during the trial. of the sale of posters, which deterred the subsequent use of Pepe. After claiming victory, Infowars' lawyer Robert Barnes said Fury was after "millions," which Topros denied.

Furie and his lawyers said that they would continue to "aggressively enforce their copyright to ensure that no one else benefits from Pepe's association." the Frog with hate images ".