A huge fire broke out at a hotel near Bristol.
The Premier Inn fire at Cribbs Causeway broke out earlier Wednesday afternoon.
Several firefighter teams are on-site at the hotel near the M5.
A spokesman for the fire department said: "At 1:27 pm, the teams at Southmead, Avonmouth and Temple were called to information reporting the smoke formation of a commercial building located on Catbrain Lane in Almondsbury.
"On arrival, the crews located a fire on the third floor."
The spokesman said six firefighters using a respirator were currently using two high pressure hose reels and two 45mm jets to fight the fire, while conducting a thorough excavation of the building.
The incident is ongoing and the cause is unknown.
According to ITV News, reports on the fire first appeared in a third-floor laundry room.
A large volume of smoke escapes from the hotel and witnesses say that the roof seems on fire.
The BBC reports that there were reports of "smoke and explosions" around 2 pm.
A second scale turntable and other teams from Portishead and Clevedon have been requested and are en route for the incident.
It is believed that people have been invited to evacuate the building, fearing that the roof will collapse.
The police started cordoning off the area to keep passersby away.
Local residents are encouraged to close their doors and windows whenever possible due to smoke.
Fire services have announced that a third turntable scale had arrived on the scene with police officers Avon and Somerset.
The Cribbs Causeway, the A4018, is currently closed in both directions between the Clifton Rugby Club and Lysander Road. The buses are also diverted.
Polished on the premises warn passersby that they "expect the roof to collapse".
Those who worked nearby reported seeing ambulances on site and "tons of smoke".
The Southmead, Avonmouth, Temple, Bedminster and Kingswood firefighting teams are now attacking the fire.
The smoke is visible from Totterdown to Bristol.
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