The Tourism Promotion Council of Quintana Roo participated from November 9 to 11, in the 41st edition of the London fair, World Travel Market (WTM), which was held digitally for the first time, due to the global health situation.
“We promote all the tourist destinations of the Mexican Caribbean, we share information about the health prevention protocols that are practiced in the state and the appropriate measures for traveling; as well as the e-learnig platform that trains travel agents on the tourist destinations of Quintana Roo, as well as information on tourist attractions, hotel infrastructure and air connectivity ”, commented the director of the CPTQ, Darío Flota Ocampo.
At the moment, flights between the United Kingdom and Cancun are still suspended, but the official said that all the steps are being taken so that connectivity can be resumed before the end of the year and the negotiations initiated in the WTM are capitalized.
The virtual event focused on restoring and developing commercial connections for a future return, since the CPTQ promotion area, led by Lizzie Cole, attended 36 business meetings with tourism service providers such as tour operators, travel agents, influencers and travel vloggers who were interested in collaborating with the CPTQ to create alliances and promote the tourist destinations of Quintana Roo.
Flota Ocampo highlighted the search in the Mexican Caribbean for new segments and markets, such as Ukraine, through some of the appointments attended such as Travelzoo, Logitravel, Profi. Travel, Culture Trip, Traveligo. pl, Discovery, EuroSport, AdventureFaktory, Blacjvoyageours and Backpacks. Tv, among others.
Figures from the Quintana Roo Secretariat of Tourism refer that the United Kingdom is the third foreign market for Quintana Roo only after Canada and the United States, since before the pandemic the state received more than half a million travelers from the United Kingdom a year.
During the 2019 edition of the WTM, the delegation from Quintana Roo installed the Mexican Caribbean Pavilion with the ribbon cutting by the secretary of the branch, Marisol Vanegas Pérez and the general director of the CPTQ.
Both officials held on that occasion a meeting with Aníbal Gómez Toledo, charge d’affaires of the Mexican embassy in the United Kingdom, with whom a better and more constant communication was agreed with the ambassador and his team, to share information and coordinate the promotion of the Caribbean. Mexican in the UK; In addition, the possibility of collaborating (with travel agents and tour operators) to generate greater connectivity between the United Kingdom and Quintana Roo was discussed, which was sought to resume in the virtual edition of the fair in 2020 even despite the new crisis context. sanitary.