Major manufacturers such as Huawei, Apple, OPPO, Vivo and LG have seen year-on-year declines in the third quarter, affected by the persistent COVID-19 pandemic and the slowdown in the global economy.
However, the young brand Realme stands out with 45% annual growth and 132% growth in the quarter, recovering from the darkness of COVID-19 with a remarkable display of resilience.
As a result, realme has shipped more than 50 million smartphones by the end of the third quarter of 2020, becoming the fastest brand in the world to reach 50 million shipments since its inception. It has surpassed brands such as Samsung, Apple, Huawei and Xiaomi.
In India, realme grew to become one of the top five smartphone brands in the first quarter of 2019. It entered the Southeast Asian market (SEA) in the fourth quarter of 2018 and reached the ranking of the top five brands. in several countries in the two quarters following its launch; In European countries such as Spain, Realme entered the list of the top five brands in the month following its launch.
In the third quarter of 2020, it grew more than 300% QoQ in the Indian smartphone market, reaching a 15% share and approaching the more established brand Vivo. In the SEA region, realme grew 196% Y / Y and 47% QoQ, demonstrating leadership in key countries such as the Philippines, Malaysia, Indonesia, Thailand and Vietnam, consolidating its position among the top five in the region. In Europe, it continued to expand and successfully entered the list of the top 5 brands in Russia.
In the world’s most saturated market, China, Realme posted QoQ growth of 90% in the third quarter to become the sixth brand placed by shipment volume, and in China’s 5G smartphone segment, it actually reached the fifth. position, just behind Huawei, OPPO, vivo and Xiaomi.
For his part, Tarun Pathak, Deputy Director of Counterpoint, explained that “realme is a young brand, so we expect its organization and the flow of decisions to be more immediate and flexible than the traditional electronics giants. During the pandemic, consumers switched to online shopping, and realme, with its web-centric experience, acted swiftly to address consumer needs. Delivered aftercare services in various markets, including extended product warranties, delivery within 7 -14 days, contactless delivery and online customer service centers. “