On May 03, 2021 at 8:17 PM
The business communication and events agency Rivacom (Télégramme group), based in Brest and Rennes, announces the acquisition for an undisclosed amount of 51% of the capital of La Lettre Économique de Bretagne. The two partners have agreed to an agreement for a period of two years at the end of which the communication agency will take all of the media’s capital. In the meantime, the title intends to roll out across all digital information channels, initiate BtoB events and develop its subscriber portfolio. In fact, the line of La Lettre Économique de Bretagne is “kept” and will remain managed by Stanislas du Guerny for the next two years. The morning and daily distribution in newsletter format also remains “unchanged”. “This new partnership will take shape in June and changes will be announced very quickly on the 2th semester 2021 ”, specify the partners.