Samsung and Huawei fell, but Apple and Xiaomi are unstoppable

2020 was a most atypical year, to say the least, and in the smartphone market it was no exception. Such is the case that global smartphone shipments fell 8.8%, compared to the previous year’s figures, but there were still winners: Apple and Xiaomi.


Smartphone shipments for all of 2020 totaled 1.24 billion units, according to him report of Digitimes Research, but what is interesting to note is that between 280 and 300 million were devices with compatibility to the nascent 5G network. A big advance from the 20 million smartphones with this connectivity accounted for in the previous year’s shipments.

The first quarter of 2020 saw the worst sinking in figures, the report continues, with 20% less shipments of smartphones compared to 2019, and the double-digit downward trend continued the following quarter. It was in the third quarter that the losses slowed, to a single digit record, and in the latter part of 2020 a timid single digit rally appeared.

And still, Apple and Xiaomi won

Smartphones Shipments 2020 Decreased

Digitimes also reveals the top 6 smartphone brands of 2020:

  1. Samsung
  2. Apple
  3. Huawei
  4. Xiaomi
  5. OPPO
  6. Vivo

Even more interesting, according to the study, Apple and Xiaomi were the only brands that registered an increase of more than 10% in their shipments of smartphones, Over the previous year. In contrast, Samsung and Huawei were the losers, seeing their smartphone shipments plummet by double digits.

These same up-and-down trends in smartphone numbers were recorded in the final months of last year, so it’s not entirely surprising to see that the scenario didn’t change. However, now in 2021 with the upcoming launches and the different situations, we will see the results that are registered in the coming months.

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