Samsung is launching a new environmentally friendly packaging that encourages customers to recycle their cardboard TV boxes for “creative reuse” – which includes, perhaps above all, CAT HOMES.
It can be a bit of a kick to the teeth when you’ve spent most of your monthly salary on fancy new toys and bedding for your cat, just to take a discontented look at the new ray and walk around. straight ahead passed to old cardboard box in the corner.
But now Samsung is transforming cats’ obsession with boxes as inspiration to breathe new life into its packaging, which means that it is beneficial for both animals and owners.
What if you could have a TV and receive another piece of furniture, for free?
You can do it with #EcoPackage. Discover upcycling ideas with the QR code on the package. Then, use the dot matrix to create a table, memory and more.
The new the packaging was introduced through Samsung’s Lifestyle TV products, in “efforts to reduce the environmental footprint”.
Made of eco-friendly corrugated cardboard, the boxes are not only easy to recycle, but also they are also better for upcycling.
A post on Samsung website explains: “Samsung has applied a dot matrix design to each side of its eco-friendly corrugated cardboard boxes, allowing customers to cut the boxes more easily and assemble them in various other uses, such as coffee tables or pet houses.
“Included in the package is a manual that guides customers on how to make household items from cardboard boxes, which can be accessed by scanning the QR code on the package.
“The owners of The Serif who tend to place shelves and furniture around the TV can build cat houses, magazine racks and even shelves from cardboard boxes for storing household items and electronic devices, including the remote control.“
Kangwook Chun, Executive Vice President and Head of Product Strategy Team of Visual Display Business at Samsung Electronics, said: “Consumers are more likely to buy from a brand that shares fundamentals and values similar to themselves and, with our eco-packaging, we believe we can offer our customers a new experience that considers the environment as a important way to express yourself “.