The recent premiere of World of Warcraft: Shadowlands has represented a very positive impact for Blizzard to close the year 2020.
The most famous MMORPG in the world is a game with 16 years on the market, but this update of its continuous history is the most successful of the company. According to an internal report for investors, Shadowlands has surpassed all the marks.
Blizzard says that World of Warcraft: Shadowlands is the fastest selling PC game of all time.
– 3.7 million units sold through on day 1
– Beats Diablo III which sold 3.5m on day 1
– Strong engagement metrics beating multiple previous records
— Daniel Ahmad (@ZhugeEX) December 8, 2020
On its first day of release, the title managed to sell 3.7 million copies globally, beating its most successful game in that period, Diablo 3. Obviously, this adds up to the pre-sales of the title made months before.
The main difference, in addition to being the significant number of these records, is that a higher brand of engagement was established in social networks than had been achieved with other franchises in the house.
In its short life, Shadowlands has drawn very strong streaming numbers on Twitch, YouTube, and Facebook Gaming, bringing with it a greater presence from the title’s player base.
The strong numbers come from the increase in long-term subscriptions of the game, implying a greater presence of players. More and more adventurers, some long-standing and some newbies, come to Azeroth and seek to explore the far reaches of the world of death.
These are only public data from an official press release from the first days of the expansion’s life, so it is still necessary to wait for more time and more details to be revealed. The key to every World of Warcraft expansion is how day-to-day life looks once you reach the top level.
With only a handful of dungeons and raids on the spot, higher-level and playable players are sure to make the most of Torghast and explore the deepest reaches of the Jailer’s tower.