Published on February 10, 2019 | by Carolyn Fortuna
February 10, 2019 by Carolyn Fortuna
From time to time we have the opportunity to learn and at the same time have a good time. This often happens when we click on.Youtube University ", which teaches us how to repair broken equipment, reveal nuances of a topic that confuses us, reflects news stories – and much more. When I came to that Youtube video "The story of Tesla in 5 minutes", the striking title immediately caught my attention. Tesla, a company with so many subtleties and complexities, in 5 minutes? "Really?" I was drafted.
Tesla's Story in 5 Minutes outlines 3 themes as she describes a brief discussion of Tesla's story from its inception to the present day.
- Lithium Ion (Li-Ion) battery technology must be constantly improved so that electric vehicles can become the most popular choice for transport performance.
- EVs are only the beginning the possible transition of the world to sustainable energy.
- economies of scale – A proportionate cost savings through higher production – is necessary to enable sustainable energy.
5 minutes to tell the life of the Tesla
The video begins with a reference to GM's "groundbreaking" EV in 2003, which had a "loyal fan base" and whose "spark" ended abruptly. The images of a bagpiper playing a memorial service and a woman with a pills hat and handkerchief (Jackie Kennedy allusion?) Underline the "fake funeral" they are holding and bemoaning GM's claim, "There was not enough demand to keep the EV dream alive. "GM took all remaining EVs to the desert and" crushed them under the scorching sun. "It was a" crucial moment "and" an early setback for the EV movement, "while others saw the GM calculation as a" catalyst for rebirth "electric vehicles.
What followed was the "inspiration for founding Tesla Motors" by two Silicon Valley engineers, Martin Eberhart and Mark Terpening, who sold their e-book business for $ 187 million to fund a new project. They "started with Tesla to build a greener car."
Elon Musk joined as an early investor and headed "the financing of the Serie A". The video shows that "Tesla's plan is simple but potentially awesome:"
- Focus on lithium-ion batteries.
- Start with a high-margin, high-performance sports car.
- Achieving economies of scale "so that Tesla could target other segments such as semi-trucks" and "integrate energy generation and storage in the home and develop other emerging technologies such as autonomous vehicles."
So the company set out to build a high-performance sports car.
When the new company attempted to "reduce complex manufacturing," it began "adapting more and more parts," bringing the company to the brink of bankruptcy. The times at Tesla were tough and "several CEOs came and went". Elon Musk "accepted the job" in 2008 and made "drastic changes to save the company."
- Reduce workforce by 25%
- 75% of the roadsters were recalled
- $ 40 million debt financing
- Enter into a strategic partnership with Daimler
- Borrowed by the US government 465 million dollars
As a result of the cost reduction and the curtailment of production, 2,450 roadsters were manufactured. The Roadster became a springboard for the EV revolution with its 992 lithium cobalt oxide battery and 244-mile range.
Fast forward to 2010, when "Tesla IPODd spent $ 226 million on NASDAQ." The video is jealous of Tesla's success and blasphemes: "It was the first American car company to go public since Ford in 1956 . "Quickly that the company did not stop there. The company had "targeted a broader market" with the forthcoming Model S and Model X, but seemed limited by the high cost of lithium-ion batteries. If batteries were too expensive, electric vehicles would never be able to compete with the price of gas because they would never be mainstream. "
Elon Musk had an epiphany: "To counteract this," he developed "ambitious plans for the Gigafactory," which would allow Tesla to achieve "economies of scale in the production of lithium-ion batteries," and ultimately make electric vehicles cheaper than gas-powered ones Cars. "
When Tesla built its gigafactory, "it hit many other milestones:"
- "Semi-autonomous abilities"
- "Power Wall"
- "A lithium-ion battery for the home"
- "Model 3 for the masses"
A few years go by, and "Tesla exceeded Ford's market value in late 2017 – just seven years after its IPO."
Tesla's goals are outlined in the last 2 minutes of the video: "The mission to accelerate the world's transition to sustainable energy" and "A factory fabrication strategy to automate vehicle assembly at a revolutionary pace."
In recognition of the fact that "Tesla knows that the construction of some electric cars will not affect the global energy image," the video says the company "uses its plant technology to get bigger and better".
- His goals include the Tesla Semi, who "in just 20 seconds with 80,000 payload from 0 to 60 goes."
- The long-haul truck is not the only larger vehicle that Tesla has in mind, because "Musk also says he wants to build a pickup truck and electric vehicles for dense city traffic."
- The "Model Y will be a crossover built on the Model 3 platform" as the "ultra low cost model" that needs "a bigger and better gigafactory".
- "Tesla also wants to change the overall energy paradigm by popularizing an ecosystem where homeowners can green-power their devices and cars and even sell them back to the grid."
The funny little video shows that this can only become a reality if Elon Musk and Tesla "can perfect the building of the machine the machine is built from." The final question is: "Will Tesla achieve its ambitious goals? ? "